Customer Analytics Licenses ANGOSS' KnowledgeSTUDIO - Extends ERM Central's Data Mining And Predictive Modeling Capabilities
Customer Analytics, an industry leader in Internet-based Enterprise Relationship Management solutions, and ANGOSS Software Corporation, developer of industry-leading data mining solutions, have announced the signing of a licensing agreement for the use of the KnowledgeSTUDIO data mining workbench in Customer Analytics' ERM Central. The combination of Customer Analytics' Predictive Models Templates Library, combined with the data mining power of Angoss' KnowledgeSTUDIO, will provide financial service organizations with powerful data mining capabilities, allowing predictive modeling of customer behavior.
The KnowledgeSTUDIO data mining workbench will be used in conjunction with the Customer Analytics' Predictive Models Templates Library, which supports specific marketing objectives relating to customer acquisition, attrition, loyalty, response, channel propensity, segmentation and product migration for 30 classes of financial services products. Each template includes main attributes, ranked in order of importance, that are appropriate for development of a corresponding predictive model. The predictive models determine the values of dependent attributes, such as a customer's propensity to accept a new product at a specified cost within an established time frame.
"Data mining technology is a core component of our newly released ERM Central and our overarching methodology," said Evangelos Simoudis, CEO of Customer Analytics. "After carefully reviewing the various data mining tools available, we concluded that KnowledgeSTUDIO offers the best combination of functionality, affordability and ease of use for our customers."
The KnowledgeSTUDIO workbench offers an easy-to-use Office '97 interface, support for all major data mining techniques, a true client-server architecture and full programmability through a software developers kit, a unique feature in the industry. KnowledgeSTUDIO leverages Microsoft Corporation's SQL Server 7 DBMS and OLAP functionality, as well as its DCOM and ActiveX technologies, offering a complete, powerful and affordable business intelligence solution.
"Customer Analytics is a leader in providing customer relationship management applications. Their team includes some of the industry's most experienced and widely respected experts in the fields of campaign management, customer loyalty and analytics," commented Eric Apps, president of ANGOSS Software. "We are looking forward to seeing them leverage our data mining platform to deliver to their clients superior value and unique insights to customer behavior."
Customer Analytics Inc., is an industry leader in industry-specific Web-based Enterprise Relationship Management (ERM) applications. The company's ERM Central application enables every person in an organization to understand each customer's current and potential value (e.g., profitability, lifetime value, loyalty) and plan, execute, measure and refine activities that maximize each customer's value. ERM Central is designed specifically for Banking, Insurance, Brokerage and Financial Service organizations. It combines all of the required functions for marketing - discovery, modeling, scoring, campaign management, lead management, tracking, profitability, marketing information management and marketing information distribution - and interfaces with back- and front-office applications. Management and front line personnel at Financial Services Institutions (FSIs) using ERM Central can build profitable and lasting relationships by continually refining insights into customer behavior, developing targeted and tailored value propositions and strategically allocating business resources on activities that maximize each customer's value. For more information visit us on the World Wide Web at http://www.customeranalytics.com or call (781) 229-5500.
ANGOSS Software Corporation, headquartered in Toronto, Canada, is the developer of KnowledgeSEEKER and KnowledgeSTUDIO, industry leading data mining software solutions, sold to Global 2000 companies in the financial services, retail, telecom, health care and advanced manufacturing sectors. ANGOSS has offices or representatives worldwide, including the United States, France, Germany, Japan, Mexico, Central and South America, Scandinavia and the United Kingdom. KnowledgeSEEKER, KnowledgeSTUDIO, KnowledgeExcelerator, KnowledgeAccess and KnowledgeExplorer are trademarks of ANGOSS Software Corporation. For more information, go to http://www.angoss.com e-mail to info@angoss.com or call 1-416-593-1122.