Unica And Acxiom Announce Marketing Agreement To Provide Integrated Solution For Optimizing Marketing Campaigns; Employing The Power Of Data In A Joint Venture
Rounding out Acxiom's "Knowledge Now" evolution, Unica, a leading marketing automation provider, announced the integration of the Acxiom Data Network within Unica's marketing automation products. The combination of these proven technologies from both Unica and Acxiom, will enable businesses to enhance existing Customer Relationship Management strategies and implement new ones.
The Acxiom Data Network offers real-time Internet access to Acxiom's renowned InfoBase data products. MOdel 1, the award-winning data mining suite, and UNICA IMPACT! the world's first predictive campaign management system, comprise two of the key components in the marketing automation solution that Unica delivers.
"Unica has long promoted the power of the strategic use of data to improve marketing effectiveness. We continue to enhance and expand the functionality of our marketing automation suite in that direction," states Daryl Rinaldi, Vice President of Marketing at Unica Technologies. "As the first company to truly integrate data mining and campaign management technology, we believe that the availability of the Acxiom Data Network within our products will provide a simpler way for our customers to better target their campaigns, and better understand their customers."
"We are very pleased to have Unica as an Acxiom Data Network partner because they are experts in using data to maximize marketing effectiveness," offers Mark Theilken, Acxiom InfoBase Products Group Leader. "Unica shares our commitment to the principal that truly understanding your customers is the key to long term success. Acxiom data has helped thousands of companies achieve substantial improvements in all measures of marketing effectiveness. Now by integrating quick and easy access to Acxiom's vast data resources with Unica's marketing automation products we are allowing businesses to fully leverage the value of their customer data from within their campaign management platform."
Acxiom provides a wide spectrum of data products, data integration services, mailing list services, modeling and analysis, and information technology outsourcing services, as well as data warehousing and decision support services to major U.S. and international firms. Acxiom is a member of the Direct Marketing Association (DMA), the Individual Reference Services Group (IRSG), and the Online Privacy Alliance (OPA). Acxiom supports the Fair Information Practices standards of these organizations. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, with operations throughout the United States and in the United Kingdom, France and Spain. Acxiom's toll free number is 1-800-922-9466.
Unica, incorporated in 1992, is a privately held Enterprise Marketing Automation company headquartered in Lincoln, MA. Unica provides products that truly automate and optimize the process of finding, keeping, growing, and understanding your customers. Unica's products include, UNICA IMPACT!, the world's first Predictive Campaign Management System; MODEL 1, the leading data mining software for database marketing; PRW (Pattern Recognition Workbench), a ground-breaking general purpose data mining tool; UDME (Unica Data Mining Engine), which allows OEMs to easily integrate data mining into their own products; a popular data mining textbook used by thousands of modelers around the world; and a wide range of complementary professional services.