Data mining, data warehousing, decision support and knowledge discovery make up the universe of DSstar, the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Jul 20, 1999: Vol. 3, No. 29 ***
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IN THIS ISSUE:

HOW MUCH SHOULD YOU SPEND ON DATA MINING?
ANALYZING CLIENT DIFFERENCES
NEW DATA MINING COMPETITION FOCUSES ON MARKETING

ANALYSIS & COMMENTARY

HOW MUCH CAN A BUSINESS SPEND ON DATA MINING?
by Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

How much can an organization afford to spend on data mining? Needless to say, this depends on a multiplicity of issues (the particular business domain, existing technical infrastructure, etc). Therefore a general answer in terms of an actual dollar amount or percentage of a budget will likely be too variable to be useful. But three points are clear: (1) Getting started with data mining itself can be used to answer the question for a particular organization. (2) There are clear service components associated with a data mining engagement that need to be considered (i.e. budgeted for) and these can drive up costs. (3) A full scale deployment with much lower costs that can provide a sustained return on investment is readily available.

SAS STRIKES NEW DATA MINING LODE
by Mark Hammond

The Cary, N.C., developer will announce this week an upgrade to its Enterprise Miner tool, Version 3.0, that offers templates for cross-selling in financial services and for actuarial rate-making for the insurance industry.

ERM CENTRAL ENABLES FINANCIAL SERVICE ORGANIZATIONS TO IDENTIFY AND EXECUTE CUSTOMER-CENTRIC ACTIVITIES: INTEGRATES CRITICAL DATA ACROSS THE ENTERPRISE

Customer Analytics Inc., an industry leader in industry-specific, Web-based Enterprise Relationship Management (ERM) applications, has announced a new strategy that enables every person in an organization to understand each customer's current and potential profitability (i.e. profitability, lifetime value, loyalty) and plan, execute, measure and refine activities that maximize each customer's value.

TIME WARNER CABLE SELECTS EXPERIAN FOR DATABASE MARKETING SOLUTIONS; ANALYTIX SYSTEM WILL HELP COMPANY MARKET NEW CABLE PRODUCTS

Time Warner Cable, one of the nation's largest owner and operator of cable systems, has selected Experian's AnalytiX System to assist the company in tracking historical trends, reporting and targeting potential customers with new products such as digital cable and high-speed cable modems.

ANALYZING CLIENT DIFFERENCES
by Mark Hammond

Two decision-support developers are enhancing their respective offerings with software that provides tighter integration between Web client and full-client data analysis tools and streamlines the creation of data marts.

FROST & SULLIVAN - MANAGING DATA CHAOS THROUGH THE NEXT MILLENNIUM WITH CLINICAL DATA REPOSITORY AND WAREHOUSE SYSTEMS

Frost & Sullivan is introducing new strategic research dedicated to exploring the history, current status, and future directions of the U.S. clinical data repository (CDR) and data warehouse (CDW) markets.

ACTION ITEMS

FoxView -- Sales Technology With A Purpose
A Web browser-based solution, FoxView utilizes Java on the server to provide artificial intelligence-driven guidance in formulating sales strategy and predicting win/loss outcomes with a high degree of accuracy.

American Disease Management Selects Sagent Solution For Web-Based Healthcare Trend Analysis Application
Through trend analysis and reporting using the Sagent Solution, ADM expects to identify opportunities to reduce treatment costs while improving care management and increasing patient satisfaction.

Epsilon Sponsors International Data Mining Competition
This data mining competition is the largest of its kind, and the only one that is oriented to the marketing industry.

SAS Institute Delivers SAS Enterprise Miner, V3.0
With a new business-rule-based architecture, SAS Institute's market-leading software for data mining now enables business users to maximize profits and minimize losses by letting them predict costs and profit associated with specific decisions.

AIRS Announces New Generation Of Candidate-Hunting Web Tools
AIRS today announced the market launch of AIRS SearchStation, a new set of Web-based data mining tools that recruiters and employers will use to find candidates among the 90 million people using the Net this year.

Mitsubishi Electric Introduces Enterprise Data Warehouse Solution Based Upon Informatica Platform
Mitsubishi Electric Corporation has announced that Informatica Corporation's enterprise data-integration software will play a key role in the company's new high-performance data warehouse solution.

Technology's Enterprise Business Intelligence Suite Provides Innovative Consulting's Customers With One Tool For A Compelling BI Solution
Brio Enterprise 6.0 will provide Innovative Consulting's and Brio's mutual customers with a single-vendor solution that expands the definition of enterprise business intelligence with integrated reporting, querying, OLAP analysis, as well as key custom development capabilities.

Partners First Chooses Nestor's CampaignOne To Enhance Customer Relationship Management
Partners First, in conjunction with Nestor, will develop custom neural-network models to evaluate and predict customer behavior patterns. CampaignOne's closed-loop system reports, assesses and evaluates each model implementation.

Sedona Corporation Announces New Additions To Its SpatialVision Product Family To Enable E-Business Solutions
SedonaLink brings real time data access to users of Acxiom Corporation's Acxiom Data Network, dramatically improving the ability to develop demographic and psychographic profiles of customers and significantly improving market segmentation as a result.

SPSS Puts Forecasting Power In The Hands Of Decision Makers
DecisionTime and WhatIf? combine the advanced analytics traditionally found in tools designed for skilled analysts with the ease of use found in tools designed for general business users. This combination enables the decision makers in an enterprise - the people that have the most knowledge about the business - to use the power of forecasting to make better business decisions.

Customer Analytics Licenses ANGOSS' KnowledgeSTUDIO - Extends ERM Central's Data Mining And Predictive Modeling Capabilities
The KnowledgeSTUDIO data mining workbench will be used in conjunction with the Customer Analytics' Predictive Models Templates Library, which supports specific marketing objectives relating to customer acquisition, attrition, loyalty, response, channel propensity, segmentation and product migration for 30 classes of financial services products.

Unica And Acxiom Announce Marketing Agreement To Provide Integrated Solution For Optimizing Marketing Campaigns; Employing The Power Of Data In A Joint Venture
The Acxiom Data Network offers real-time Internet access to Acxiom's renowned InfoBase data products. MOdel 1, the award-winning data mining suite, and UNICA IMPACT! the world's first predictive campaign management system, comprise two of the key components in the marketing automation solution that Unica delivers.

QUOTE OF THE WEEK

"Clinical database systems are the backbone of the decision support system for healthcare organizations. An organization that fails to recognize that will die within the next three years."

CONFERENCES & SEMINARS

DSstar INFORMATION

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