Information Discovery Inc. Uses Patterns To Build One-To-One E-Relationships
Information Discovery's PatternWarehouse now offers a customer relationship management solutions, providing business users with the highly refined strategic knowledge needed for effective day to day decision making and allows users to better focus their advertising promotions, campaigns and customer loyalty programs.
Every time a customer contacts you either for an inquiry or a purchase, vital information is recorded that can be used as part of the relationship management strategy. Now the PatternWarehouse records the trails of these interactions, a detailed customer profile can be built and used to foster highly intimate and fully personalized relationships.
The PatternWarehouse tracks behavior patterns accumulated from customer interactions enabling users to: identify market segments; recognize up-selling and cross-selling opportunities; match customers with products and delivery channels to improve profitability; and understand customer lifecycles. Understanding the trends that drive the customer-base, channels and profits is no longer a luxury, but a necessity. Discovering highly refined profitable segments is the key to focusing your marketing programs to attract and retain the most profitable customers.
Modern customer relationships are complex and constantly changing. The PatternWarehouse uses incremental discovery to discover the changing patterns of customer behavior. The PatternWarehouse identifies relationships that are readily available for business users to access on demand.
Effective customer prospecting and segmentation are crucial activities in many industries. Automatic discovery with data mining helps break the market into meaningful clusters and segments and helps to identify customer groups that not only have a high likelihood to respond to direct marketing offers, but also will provide higher profits in terms of higher volumes of product usage.
Understanding the usage patterns for products and channels helps to determine consumer behavior and identifies the early trends for customer attrition, leading to better customer retention.
Right Time Marketing allows you to have the right offer ready for the right customer at the right time. Patterns can identify when a customer is most likely to be ready for an offer by identifying customer lifecycles. The use of this time-sensitive information allows business users to better succeed in their campaigns by acting with the right message, at the right time with the right offer.
Patterns of purchase affinity allow you to offer specific customer segments better item assortments and discount selections that lead to higher sales and profits.
The outcomes of these analyses enable you to deliver better service while simultaneously increasing sales and improving profit margins. The refined patterns discovered in your data are available "on-demand" to business users via a web browser.
For more information on the PatternWarehouse and other solutions offered by Information Discovery please visit - http://www.patternwarehouse.com or call (310) 937-3600.