Data mining, data warehousing, decision support and knowledge discovery make up the universe of DSstar, the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Aug 3, 1999: Vol. 3, No. 31 ***
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IN THIS ISSUE:

INTERPRETING DIFFERENT ANSWERS TO THE SAME BIZ QUESTIONS
ORACLE TACKLES WEB ADVERTISING VIA DATA WAREHOUSING
TESTING YOUR DATA WAREHOUSE

ANALYSIS & COMMENTARY

GETTING DIFFERENT ANSWERS TO THE SAME BUSINESS QUESTIONS - PART I
by Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

In a data mining engagement, a business organization will formulate a business question of strategic importance that it hopes can be resolved by finding answers buried within its databases. Opening the databases to analysis will result in the discovery of many different potential answers -- not all of which are consistent or agree with each other. In part I of this series, I address how and why different analytical approaches on the same data can yield different results. Part II will appear next week and address how the business user can decide which of the many discovered results are likely to be truly useful, and thus provide the highest return on the investment from data analysis.

STATE-OF-THE-ART ORACLE DATA WAREHOUSING TECHNOLOGY HELPS MATCHLOGIC TAKE THE MYSTERY OUT OF $5.5 BILLION WEB ADVERTISING MARKET

At last count, MatchLogic data warehouses contained 67 million anonymous user profiles and reams of volunteered data that show how online consumers interact with banners, pop-ups, and other forms of online advertising.

DATA WAREHOUSE EXPERT ADVOCATES TESTING BEFORE BUYING

In a recently published white paper, Winter and co-author Judith R. Davis outlined how to avoid the pitfalls of building data warehouses exceeding one trillion bytes of data, the fastest growing part of the market.

ACTION ITEMS

Sheffield Hallam University Uses Latest Management Intelligence Software To Drive Course
Sheffield Hallam University has taken 800 management intelligence (MI) software licenses from Orenburg Ltd. to be used as part of the core data warehousing and data mining curriculum.

Peoplesoft, Informatica, And Information Advantage Announce "Creating The Intelligent Enterprise" Cyber Seminars
The series will feature leading industry analysts, systems integrators, and vendors, who will share their insights and best practices for achieving strategic objectives with enterprise analytic solutions.

South Carolina Power Producer Uses Neuco Technology To Meet Year 2000 Emission Compliance Requirements
NeuCo, LLC, established by Charles River Associates and Advanced Energy Systems, a subsidiary of Commonwealth Energy System, to commercialize state-of-the-art neural network-based solutions for the electric power industry, is installing ProcessLink at Santee Cooper's Winyah Units 2-4 to meet the electric utility's year 2000 Environmental Protection Agency (EPA) NOx compliance requirements.

UC Card Of Japan Selects Nestor's PRISM To Protect Against Credit Card Fraud
Nestor, Inc. has announced that UC Card has licensed PRISM Credit, Nestor's fraud detection system, to protect over $18 billion that is charged annually by its more than 13 million credit card customers.

Information Discovery Inc. Uses Patterns To Build One-To-One E-Relationships
Every time a customer contacts you either for an inquiry or a purchase, vital information is recorded that can be used as part of the relationship management strategy. Now the PatternWarehouse records the trails of these interactions, a detailed customer profile can be built and used to foster highly intimate and fully personalized relationships.

QUOTE OF THE WEEK

"Nothing reduces risk like large-scale proof-of-concept testing."

CONFERENCES & SEMINARS

DSstar INFORMATION

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