Informix And Sun Provide Comprehensive Campaign Management Solution Targeted At Telecommunications Industry
Informix Corporation has introduced the first in a series of business intelligence solutions for the telecommunications industry.
This comprehensive marketing automation solution - which combines Informix's Decision Frontier product suite, Sun Microsystems' Enterprise Servers and Solaris computing platform and Paragren Technologies' campaign management software - helps telecommunications companies better understand customer behavior and deploy appropriate marketing programs.
"It's no longer enough to deliver component technologies to companies that want to leverage information for competitive gain," said Wayne Eckerson, senior consultant, Patricia Seybold Group, an e-business strategy and technology consultancy in Boston.
"Companies are seeking complete solutions which bundle an industry-specific analytic application on top of a comprehensive, integrated data warehousing infrastructure. Informix is addressing this requirement with its partners."
"Our campaign management solution for telecommunications, built on Decision Frontier and featuring Informix's Red Brick Decision Server, is successful because it integrates best-of-breed partners who bring key technologies and industry-specific experience to our customers," said Bob Walters, vice president, business development, Informix Data Warehousing Division.
"No matter how complex your needs, Informix Red Brick Decision Server and Decision Frontier on Sun will help deliver results faster, while keeping costs low. With Paragren, we are delivering unprecedented capabilities to answer the most complex campaign performance/management questions for the telecommunications industry."
"By placing Decision Frontier on the Sun platform, Informix is creating the optimal platform for this business intelligence solution," said Karen Richards, director of market development for Front Office and Business Intelligence at Sun Microsystems.
"As a result, customers should have a great deal of confidence in this packaged solution, which is optimized for performance, extensibility, scalability along with lower cost of implementation and ownership."
Using Paragren's One-By-One software suite, the new Informix solution enables marketers to execute complex customer acquisition, expansion and retention strategies - quickly and easily. One-By-One leverages the Decision Frontier/Sun platform to access and analyze data about consumer buying behavior, attitudes and market influences.
The insights gained allow telecommunications companies to respond rapidly to changes in today's highly competitive environment, and deliver highly optimized campaigns that more closely target products and services to their customers.
Dan Lackner, chief operating officer for Paragren Technologies said, "We are pleased to extend our relationship with Informix and Sun by integrating our highly-successful marketing development applications and expertise with the performance and scalability of these two companies' products.
"The combined potential of this solution creates one of the most powerful and targeted business intelligence and marketing automation solutions available today."
This business intelligence solution for telecommunications is the first in a series of complete end-to-end solutions for business-critical analysis that will be offered by Informix. In the coming months, Informix will bring to market a range/variety of similarly structured solutions to address customer churn, fraud and other telecommunications-specific business issues.
Informix Decision Frontier is a complete, end-to-end technology solution for business-critical warehousing. It is the only specialized, high-end technology solution for delivering customized data warehouses and data marts.
From start to finish, Decision Frontier provides all the "tools" required to build a flexible foundation that will expand and evolve as business requirements dictate. Decision Frontier makes the selection and construction of high-performance data warehouses and data marts of any size - from megabytes to terabytes - as simple in practice as it is attractive in theory.
It is the "no-limits" technology solution for delivering smart data marts and data warehouses in less time.
Informix Corporation, based in Menlo Park, provides innovative database solutions that assist the world's major corporations to attain competitive advantage. Informix is widely recognized as the technology leader for corporate computing environments ranging from small workgroups to very large parallel processing applications.
Informix's database server, application development tools, superior customer service, and strong partnerships enable the company to be at the forefront of major information technology solution areas including data warehousing, high performance OLTP, and Web/e-commerce. For more information, contact the sales office nearest you or visit our Web site at http://www.informix.com.