Trajecta's Optimization Simulation Environment (O.S.E.) Integrates Key Decisioning And Management Technologies To Optimize Customer Value
Trajecta, Inc., an Austin, Texas-based leader in optimization solutions, has announced the availability of its integrated decisioning and management solution - the Optimization Simulation Environment (O.S.E.) - to select charter clients within its current areas of industry experience and expertise, including the credit card sector.
The Trajecta O.S.E. is an innovative software system that was designed to be the most complete and sophisticated prediction, simulation and optimization platform in the marketplace. It is the first such solution developed to capture and measure the causal relationships and interaction effects of all customer behaviors in a complete and structured manner. The result is a fully integrated decisioning environment that provides managers with detailed account-level action plans. While incorporating real-world business constraints and policy parameters, the plans provide recommendations that produce maximum economic returns to each account over the entire portfolio.
"As data mining and prediction technologies differentiated success and failure in the credit card industry in the 1990s, optimization will make that distinction in the new millennium," said Trajecta's Director of Product Marketing Frank Caruana. "Simulation and optimization technologies, when systematically integrated with data mining, prediction and forecasting capabilities, will enable organizations to proactively and precisely recommend CRM decisions and maximize financial returns with much more certainty and confidence."
In the credit card market, the O.S.E process will determine which company- controlled card variables - such as APR, credit line, product type, fees and cross sales - will maximize the organization's financial objectives (e.g., risk-adjusted return, net operating income). This solution is derived from the comprehensive effects of such actions on losses, attrition, balances, fee income, revolving propensities and response rates over time.
"As a truly robust optimization instrument, our technology empowers companies to determine the comprehensive cause and effect behaviors of each possible action combination to each individual customer," Caruana added. "Further, our O.S.E. system enables and facilitates management to systematically apply judgment to the entire decisioning process. Managerial collaboration and interaction are integral aspects of the final solution."
Much of the technical direction and industry perspective for Trajecta's O.S.E. was provided by leaders from organizations such as Fleet Financial Group, Arcadia Financial, Time-Warner, NDC Health Information Services, and the University of Texas who serve on the Trajecta Technical Advisory Board. Additionally, David Raab, Principal of Raab & Associates and publisher of The Guide to Database Marketing Systems, commented that "Trajecta is emerging as the leader in the very important field of optimization."
Many of Trajecta's current optimization clients will be migrating to the new O.S.E. platform. Trajecta's involvement with the clients will be continuous throughout execution of the project, leveraging the client's proprietary customer base knowledge in all aspects of the solution to ensure that the best result is achieved.
"This system marks a huge milestone for optimization," said Trajecta CEO Trey Herschap. "Our developers are creating the technology that will outfit our customers with a significant competitive advantage, enabling them to directly market to their customers with greater levels of accuracy than ever before. We believe the Trajecta O.S.E. will revolutionize, first, the credit card industry, and later, will expand to multiple industries including Internet retailing, telecommunications, healthcare and energy."
Trajecta is a leader in optimization solutions that enable clients to achieve the maximum value from each individual customer's relationship. Trajecta's decisioning technologies predict, test, track and optimize strategic business goals based on a complete and integrated view of revenue, risk and costs. The company's precise, robust decisioning is the result of a proprietary framework that leverages multiple data sources and integrates statistics, market research, test design, neural networks and optimization technology. For more information, visit Trajecta's Web site and http://www.trajecta.com.