Sybase Launches Three Additional Industry Warehouse Studios For Analytical CRM Business Intelligence

Sybase, Inc.has announced the availability of three additional Industry Warehouse Studios for business intelligence that provide database independent analytical CRM applications. In addition to announcing Sybase Capital Markets Industry Warehouse Studio, Sybase Credit Card Industry Warehouse Studio and Sybase Life Insurance Industry Warehouse Studio, Sybase also released four Industry Warehouse Studios last quarter: Property & Casualty Insurance, Telecommunications, Healthcare, and Retail Banking Industries. Each studio contains a wide range of packaged analytical applications, a framework providing for company-specific customization and features a data warehouse design and meta data management environment. The company made this announcement at the Sybase TechWave '99 User Conference being held here this week.

"Analytical customer relationship management describes the process of analyzing information sourced from operational systems, such as Sales Force Automation, Customer Care and ERP Systems, for the purpose of improving the bottom line," said Eric Miles, senior vice president and general manager, Business Intelligence Division, Sybase, Inc. "The Industry Warehouse Studios provide analytic applications for companies to optimize the business performance of the enterprise as well as the customer relationships to the enterprise."

"Companies are realizing that the key to long-term, sustainable revenues and profits is identifying, acquiring, and retaining profitable customers. Unfortunately, few companies can identify those customers or prospects that have the greatest potential to become profitable customers over time, given the right marketing investment. The Sybase Industry Warehouse Studios are positioned to help companies target those customers and prospects that are the best candidates for their business," stated Wayne W. Eckerson, Senior Consultant/Analyst Information Assets, Patricia Seybold Group.

Analytical CRM Applications Provide Sophisticated Business Intelligence

Each of the Industry Warehouse Studios consists of five analytical customer relationship management applications. The five applications, designed for sophisticated, business performance analysis and customer relationship management include:

• Campaign Analysis - allows for accurate understanding of target markets and enhances an organization's understanding of the entire process, from selecting target markets to analyzing how they respond.
• Customer Profile Analysis - enables customer segmentation and facilitates the growth of customer relationships through the careful demographic, psychographic and geographic analysis of groups and individuals.
• Sales Analysis - provides a method of analyzing sales from a variety of viewpoints including channels, products, groups or regions and offers an integrated perspective on sales results, trends and patterns.
• Loyalty Analysis - allows you to measure customer loyalty from different viewpoints such as duration of relationship; range of services and products consumed; and the demographic, psychographic and geographic influences on customer attrition.
• Customer Care Analysis - provides valuable insight into the behavior of customers and the track records of the organizations servicing customers. The likely level of satisfaction or dissatisfaction of a customer can be determined by their customer contact history.

Pricing & Availability

Sybase Life Insurance Warehouse Studio 2.0, Sybase Credit Card Warehouse Studio 2.0, and Sybase Capital Markets Warehouse Studio 2.0 are scheduled to be available on September 1, 1999 on UNIX and NT platforms.

Industry Warehouse Studio applications start at $100K (US). Visit http://www.sybase.com/bi for more information.

About Sybase, Inc.

With headquarters in Emeryville, CA, Sybase, Inc. is one of the largest global independent software companies. Sybase helps businesses integrate, manage and deliver applications, content and data anywhere they are needed. The company's customers represent the industries leading the global economy, with strong concentrations in financial services, the public sector, telecommunications, media and healthcare. The company is leveraging core enterprise product strengths to capitalize on the emerging enterprise information portal market to provide powerful new solutions that deliver on the promise of e-Business. The company's Web address is http://www.sybase.com/.