WhiteCross Data Exploration Announces ExplorationSTUDIO

WhiteCross Data Exploration has announced the availability of ExplorationSTUDIO, a solution that integrates KnowledgeSTUDIO, the leading data mining product set from Angoss Software Corporation, with WhiteCross' large-scale data mining capability.

ExplorationSTUDIO enables telecommunications companies and Internet companies to analyze massive databases of detail data on WhiteCross' new range of Data Exploration Servers.

"This finally provides the platform needed to pull together and analyze the vast amounts of data captured by Internet companies over the web," said Bill Porter, Web Marketing Director at WhiteCross. "While WhiteCross has been able to add significant value to telecommunications businesses by analyzing detailed call behavior, the opportunities for e-businesses to add value by analyzing customer behavior as reflected in their web-site activity is even greater."

"Combining the scalability of the Data Exploration Server - it can scan billions of records a second - with ExplorationSTUDIO provides a proven capability to respond to the dramatic growth being experienced in the Internet market," said Chris Barfield, WhiteCross CEO. "While ExplorationSTUDIO can be used as an analysis workbench, our vision for data mining is that its capabilities will be integrated into analytic CRM applications," Barfield added.

ExplorationSTUDIO provides a breakthrough for business analysts and builders of decision support applications.

It provides a seamless set of decision support technologies - clustering, segmentation, rule induction, etc - that harness the full power of WhiteCross Data Exploration Servers either through a structured, easy-to-use desktop interface or through embedded Microsoft ActiveX technology for application building or for creating closed-loop decision support.

Specifically ExplorationSTUDIO has:

• A wide variety of decision tree algorithms including CHAID, CART, Gini Variance, Entropy Variance, etc.
• Multi-layered Perceptron, Probabilistic and Radial Basis neural networks
• Automatic cluster detection for "big picture" analysis
• Data profiling/visualization
• Comprehensive range of optional Wizards for the non-expert user
• Advanced SQL engine for expert users providing comprehensive query authoring support including drag and drop functionality, visual data representation and reusable scripting for rapid query development
• Closed-loop facilities including translation into rules or executable program code for embedding in applications
• ActiveX component technology for application building using Visual Basic, PowerBuilder, Delphi, c++, Java, HTML, etc.
• Wide range of third-party data interfaces inc. ability to read/write SAS files
• Open 3-tier client/server architecture

About WhiteCross

WhiteCross is a specialist data exploration company with customers in North and South America, UK, Europe, South Africa and Asia Pacific. WhiteCross has customers in telecommunications, retail, financial services and utilities sectors and markets data exploration systems and consultancy services for departmental and enterprise solutions.

The systems allow free-form, 'train-of-thought' queries against terabytes of unstructured data for rapid, 'real-time' responses. Further information on WhiteCross is available on the Internet at http://www.whitecross.com.

About Angoss

Founded in 1984, ANGOSS Software Corporation provides a family of client/server solutions for decision support, business intelligence and data mining. KnowledgeSTUDIO, the company's new flagship data mining product enables companies to minimize risk and maximize profits through improved business decision making.

ANGOSS has leveraged its expertise in data mining to form strategic partnerships with top technology companies. Headquartered in Toronto, Ontario and with offices and distributors worldwide, ANGOSS Software is traded on the Alberta Stock Exchange under the symbol ANC. More information about ANGOSS Software is available on the Internet at http://www.angoss.com.