Data mining, data warehousing, decision support and knowledge discovery make up the universe of DSstar, the only executive business newsletter supporting strategic employment of these technologies.

The On-Line Executive Journal for Data-Intensive Decision Support
*** Sep 7, 1999: Vol. 3, No. 36 ***
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IN THIS ISSUE:

CAN DATA MINING ENHANCE THE COLLEGE ADMISSIONS PROCESS?
RECONCILING PRIVACY AND DATA MINING AT AMAZON.COM
A NEW SLANT ON THE DISPLAY OF MASSIVE DATA

ANALYSIS & COMMENTARY

SAT SCORES, COLLEGE, AND DATA MINING
By Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:

A student's success in college is important at the individual level, and at the national level, it is important that minority students also be able to take advantage of the opportunities for further education. In this column I discuss some interesting work underway at the Educational Testing Service (ETS) to identify and to facilitate a college's selection of talented minority students. Given the noble intentions, I also discuss how a data mining approach may be more useful in matching students with colleges.

AMAZON TRIES TO EASE PRIVACY WORRIES

Amazon.com is trying to stem controversy over a new marketing tactic that uses personal data about its 10.7 million customers to compile online lists of books and music that people they live near, or work with, are buying.

BROKERS TURNING TO COMPUTERS TO GET RETAILERS INTO THE TENT

Retailing, it has been said, is a form of show business, with a store's signs, decorations and merchandise displays all intended to entice passers-by to come inside. What then for a real estate broker who has retailers as clients? How do you impress people who already know all the tricks of attracting the eye of prospects? Charles Aug, the chairman of Garrick-Aug Associates, which specializes in retail leases and sales, thinks part of the answer is to compile large masses of geographic and demographic information, load it into computers and display it on five video screens in a technology center.

ETOWN ASKS JEEVES FOR SMARTER SEARCHES

The new service uses technology from Ask Jeeves Inc. (Nasdaq: ASKJ) to help guide readers. Officials for etown said that what differentiates the service from other decision guides is that it combines database technology with subjective analysis.

ACTION ITEMS

Informatica Delivers Next Generation In ERP Data Warehousing With Shipment Of Powerconnect
PowerConnect for PeopleSoft and PowerConnect for SAP R/3, software enables companies to directly extract and integrate the vast amounts of corporate data stored in their Enterprise Resource Planning (ERP) systems in order to leverage it for enterprise decision support.

WhiteCross Data Exploration Announces ExplorationSTUDIO
ExplorationSTUDIO enables telecommunications companies and Internet companies to analyze massive databases of detail data on WhiteCross' new range of Data Exploration Servers.

Hyperion And Data Warehousing Expert Bill Inmon Reveal Best Practices Insights For Next Generation Implementations
Addressing the growing demand among corporations to integrate data warehouse and ERP (enterprise resource planning) data, hundreds of information technology professionals joined Hyperion recently for an interactive Webcast outlining best practices for the next generation of data warehousing implementations.

ASQ: Information & Data Quality Conference To Be Held In New Orleans, October 31 - November 4
"Reducing Business and I.T. Costs Through Information Quality" is the theme of the conference, which is jointly organized by The Data Warehouse Institute, Information Impact International, Inc., and the American Society for Quality (ASQ). The purpose is to share quality techniques and technology that can dramatically reduce the costs of business and information systems scrap and rework as a result of poor quality data.

Cognizant Technology Solutions Announces Data Warehouse Consolidation Service
The idea for the new service came from increasing requests from Cognizant clients for data warehousing expertise, seeking to consolidate data warehouses as a result of a merger or acquisition.

QUOTE OF THE WEEK

"We use our customers to help us evolve."

CONFERENCES & SEMINARS

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