VERTICAL DATA WAREHOUSING TOOLS IN FOCUS
Data warehousing software continues to grow more specific to line-of-business and vertical applications as developers look to win customers with promises of swift and painless deployments.
Data integration software developers such as Carleton Corp. and Acta Technology Inc. are developing products that minimize the need for customization by providing software specific to a customer's business needs.
Last week, Carleton shipped a version of its PureView data cleansing and movement software tailored for CRM (customer relationship management) in financial services. For financial applications, Carleton's product offers features including the ability to parse terms such as "trustee for" embedded in unstructured name and address data.
"The more we can provide a packaged solution with all the complex integration done for you, the faster users can achieve ROI return on investment and the benefits of a customer focus," said Travis Richardson, marketing vice president of the Minnetonka, Minn., company.
Carleton's financial services extensions to PureView come several weeks after the company shipped a similar tool for customer data integration in telecommunications CRM applications. The developer also plans a PureView iteration for e-commerce.
Acta, meanwhile, last week shipped RapidMart for Inventory Management, an extraction, transformation and loading platform native to SAP AG's R/3 suite. The software includes prebuilt schemata and mappings for SAP inventory management data and the database to which SAP data is shipped for analysis.
Acta, of Palo Alto, Calif., also is building RapidMarts for SAP asset management, accounts payable and receivable, human resources, and plant management, as well as for PeopleSoft Inc. and other enterprise resource planning applications, officials said. Release dates for those RapidMart versions were not available. cRuettgers: "Great technology."