WEBSIDESTORY INTRODUCES STATMARKET EDATA MINING
WebSideStory (http://www.websidestory.com), a leader in Internet tracking and traffic analysis, has announced the release of StatMarket eData Mining (http://edatamining.statmarket.com), which it claims is the most powerful source for real-time e-commerce data available.
This industry-first resource for Web site and e-commerce traffic analysis leads a broad industry shift from complicated and often inaccurate software-based log file analysis to Web-based visitor profiling. StatMarket eData Mining instantly translates raw Web site data into useful information on visitor trends and behavior patterns. StatMarket eData Mining provides online businesses the tools necessary to help them make informed decisions.
StatMarket eData Mining leads an emerging group of next-generation technologies that utilize the Web as an integral component. Most Web traffic analysis and data mining solutions require extensive hardware and software purchases and maintenance - often at great cost. With StatMarket, the Web is part of the machine. No special hardware or software is required.
The service requires no server resources, no IT personnel, and can be installed on large sites in minutes. After some invisible code is placed on monitored pages, WebSideStory does the data mining from its massive network operations center. StatMarket eData Mining provides more visitor data than any comparable service. In addition, it provides benchmark competitive comparisons based on multiple site data.
StatMarket eData Mining is based on WebSideStory's HitBOX technologies, time-tested on over 350,000 Web sites over the past three years. The service gives executives at business sites precise, but anonymous, information about visitors, including where they came from, what they view, how long they stay, and soon, even other places they frequent on the Web. This helps executives determine sales and marketing strategies to convert visitors into customers, promote loyalty, and encourage new referrals.
"StatMarket eData Mining delivers Internet intelligence that Fortune 1000 and other large companies will find essential for making smart e-business decisions," said Dr. Martin Goslar, principal analyst and vice president for data research & analysis for WebSideStory. "The Internet is the future of commerce and WebSideStory is leading a new era of information services to help businesses create a profitable Internet presence."
Added Blaise Barrelet, president and CEO of WebSideStory, "This is what every company wants. We provide information to help executives grow their business through intelligent e-commerce strategies. There is no other source for this kind of insight."
Log file reports are complicated, time-consuming, and unreliable. Too often, they actually misinform strategic planners by counting false page views from robots or spiders. They can miss page views altogether, such as views at the huge proxy mirrors maintained by AOL and other large services.
By contrast, StatMarket eData Mining only counts a page view when the page is loaded into an actual Web browser. It provides accurate, graphically rich, user-friendly online reporting of all actual page views, and does so in real time.
Through a patent-pending path tracking technology, eData Mining tracks precise navigation courses taken through a site, from point of entry, through course of interaction, to the time and place of exit. Executives can track unique visitors by day and month, impressions, browsers, plug-ins, screen colors, monitor resolution and more than 500 other variables that affect how well an e-commerce site can do business.
Executives can log in remotely from anywhere to view and analyze site activity, history and projections. Visit http://edatamining.statmarket.com to enroll in the service or for further information and pricing. A free seven-day trial is available.
Headquartered in San Diego, Calif., WebSideStory provides superior Internet technologies and services that bridge the gap between Web sites and their audiences. WebSideStory is the creator of HitBOX, the most popular and comprehensive Web traffic analysis service; HitBOX.com, the largest community of independent Web sites ranked by traffic; StatMarket.com, the most accurate source of data on Internet user trends; and Yep.com, the premiere surf engine based on popularity and quality. WebSideStory takes the pulse of the Internet by analyzing and storing data from billions of visits to Web sites every month. This has created an immense warehouse of raw Internet user data, which WebSideStory converts into useable information.
For more information, contact WebSideStory, Inc. Voice: (858) 546-0040. Fax: (858) 546-0480. Address: 6450 Lusk Boulevard, Suite E-205, San Diego, CA 92121. Email: press@websidestory.com. Web: http://www.websidestory.com.