BUYITNOW, INC. USING NET.GENESIS MARKETING ANALYTICS TO IMPROVE CUSTOMER RELATIONSHIP MANAGEMENT
net.Genesis Corp., a leader in e-customer intelligence solutions for Internet-enabled and Fortune 500 enterprises, has announced that BuyItNow, Inc., the Internet's premier collection of storefronts for purchasing name-brand consumer goods, is using its net.Analysis software on the Sun/Solaris platform. BuyItNow uses net.Analysis to successfully analyze its online visitor behavior within the context of customer relationship management (CRM). net.Analysis' powerful data mining and correlation capabilities provide BuyItNow with the information it needs to deliver a personalized shopping experience to its existing e-customers while effectively marketing to the prospects who most resemble their best existing ones.
"While ButItNow provides a more convenient and cost-effective means for consumers to get their goods, we can't always see which browsers represent our best buyers or prospects," said Randy Jo Wilcox, president and COO of BuyItNow, Inc. "net.Analysis enables us to manage customer relationships by illuminating how consumers are using our site so we can conform our content to our best customers and prospects, which cuts marketing costs and increases sales. By understanding which BuyItNow visitors abandon their shopping cart, net.Analysis demonstrates which customer segments we should focus our content on."
BuyItNow spent six months benchmarking the market for e-customer analysis solutions, testing for a product that would easily scale along with the rapid growth of the online retail business. Very few products on the market could handle BuyItNow's replication and load balancing requirements, and none of the alternatives provided the high level of reporting capabilities or encrypted data analysis of net.Analysis.
"net.Analysis provides invaluable marketing analytics for high scale e-commerce sites like BuyItNow," said Anne Estabrook, vice president of marketing at net.Genesis. "An in-depth understanding of who the best customers are, coupled with the ability to act on this data to provide a personalized customer experience, is what sets net.Analysis apart from the field."
Tying customer relationship management together through powerful Web site analysis is critical to any Web retail outlet. For BuyItNow, knowing which customers are their best ones reveals how it should approach online marketing and sales to get the most value from its Web site. BuyItNow also needs to analyze customer interactions to evaluate customer retention, cross-sales potential and advertising success. The net.Analysis platform enables BuyItNow to achieve all of these goals and is the only e-customer intelligence solution that analyzes encrypted data, enabling BuyItNow to maintain the highest measure of customer security while simultaneously developing closed-loop profiles of customers from click through to purchase.
net.Analysis will provide the e-customer intelligence for all of BuyItNow's 12 Internet stores. All 12 stores can be accessed directly through their unique Web site addresses, or under the BuyItNow.com "umbrella" site, which allows shoppers to take their shopping cart with them from site to site. With the demand for online shopping skyrocketing, BuyItNow plans to open four new stores in the next two months, and the net.Analysis platform will easily scale to meet the new requirements for BuyItNow's e-business success.
net.Analysis on the Sun/Solaris platform enhances the net.Genesis solution with the power, scale and e-business experience of Sun Microsystems, Inc. As a leading provider of high quality hardware, software and services for establishing enterprisewide intranets and expanding the power of the Internet, Sun Microsystems enables BuyItNow to perform the intensive net.Analysis reporting and analysis required for such high-traffic e-commerce and CRM. And looking to the future, net.Analysis for Sun/Solaris will grow with BuyItNow as it continues to add new online stores, increase customer visits and grow sales.
BuyItNow is a rapidly expanding, multi-category Internet e-tailer based in Tulsa, OK, that currently features 12 individually branded, product-specialized stores located at http://www.buyitnow.com. Five more stores will open by the end of the year. BuyItNow prides itself on superior customer service and on providing a secure, fast and fun shopping experience, believing that this drives strong customer satisfaction. They achieve this with their "No Risk" Shopping Guarantee, a fast and easily navigable Web site, and unsurpassed service via e-Reps - highly trained sales and customer service professionals. All customers can communicate directly with an e-Rep via live chat email or by calling the company's toll-free number at 888-55-BUYIT.
net.Analysis is the fourth-generation of the industry's leading Web analysis software solution. The enterprise-class product provides a platform for online analysis and measurement that correlates information about Web site visitor behavior with other enterprise business data to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives online business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis technology offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. It is the only open systems, cross-platform software solution of its kind designed to meet the business intelligence needs of online marketing and sales professionals, site designers and IT/systems managers. Its unparalleled analysis and drill-down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenues, improve customer satisfaction, heighten brand awareness and improve resource productivity.
Founded in 1994, net.Genesis is the leading provider of e-customer intelligence software and services that enable companies to understand their online customers and optimize their online business. A recent recipient of UPSIDE Magazine's 1999 Hot Companies Award, net.Genesis is widely recognized as the industry's foremost e-customer intelligence provider. The company's flagship product, net.Analysis, offers customized reporting, high volume scalability, and enterprise database support and is used by more than 300 Fortune 1000 and Web 500 customers including Bell Atlantic, Fidelity Investments, Lucent Technologies, National Geographic and Charles Schwab. Based in Cambridge, Massachusetts, net.Genesis is a strategic partner with industry leaders such as IBM, NetGravity, Net Perceptions, Vignette, Harte-Hanks and the Sun-Netscape Alliance. For more information contact 617-665-9200 or visit http://www.netgen.com.