Informix To partner With Whereonearth.com
Informix Software, a technology leader in enterprise database-powered solutions, is set to partner with Whereonearth.com, market leaders in geocoding and analysis, to deliver a geospatial DataBlade module for the retail industry. Informix will assist Whereonearth.com to integrate its unique ability to provide consistent global geospatial mapping with Informix's e-commerce and data warehousing solutions. This development will provide retailers with a mapping dashboard to provide a more visual and meaningful representation of geocoded information for analysis.
With the growth in e-commerce has come the growth in the global audience, and with that the need for retailers to truly understand their consumers on an individual basis:
The DataBlade module currently being developed by Informix and Whereonearth.com will enable retailers to answer these questions. This will allow retailers to more fully understand their markets and therefore sell more effectively to every consumer on an individual basis.
"Within retail there is a growing need to understand the consumer base which is moving towards a 24x7, global audience. The introduction of E-commerce has meant the 'where' factor now plays a huge part in retail operations analytics, if retailers are to truly understand their consumer base on an individual basis," said June Swain, head of retail strategy, Informix Software. "Retail is a good example of how effective this solution will be when we bring it to market, however it will be equally applicable to any company implementing an e-commerce or business intelligence strategy."
"Informix and Whereonearth.com have identified a shared vision of use of geospatial data in the retail sector." commented Paul Brennan, sales director at Whereonearth.com. "Better understanding of the 'where?' factor will enable retailers to identify sales patterns and demographics, to position and price stock according to geographical demand, and to target their customers more effectively."
Informix Corporation, based in Menlo Park, California, provides innovative database solutions that assist the worlds' major corporations to attain competitive advantage. Informix is widely recognised as the technology leader for corporate computing environments ranging from small workgroups to very large parallel processing applications. Informix's database server, application development tools, superior customer service, and strong partnerships enable the company to be at the forefront of major information technology solution areas including data warehousing, high performance OLTP, and Web/e-commerce. For more information, contact the sales office nearest you or visit our Web site at http://www.informix.com.
Whereonearth.com has a clear vision: to become the business partner of choice by setting the standard for global spatial data. Put simply, Whereonearth.com offers early entry into new ways of doing business that exploit the wider commercial possibilities of the Information Age. The unique technology we have developed processes international address data and adds a precise geographical reference to each record. Once an internationally recognised co-ordinate has been added (geo-coded) the data can be linked and related to our intelligent digital map of the world. Spatially enabled data becomes usable intelligence which allows existing database applications, management information systems suppliers, ERP vendors, internet portal organisations, information providers, GIS software and other application developers to create their own competitive advantage.