NCR Selects Quadstone As Preferred Analytical Workbench In Support Of New Customer Relationship Management Solution
NCR and Quadstone jointly announced recently that the Financial Solutions Group of NCR Corporation has selected Quadstone's Decisionhouse customer behavior modeling software suite as the preferred analytical workbench within NCR's new CRM solution, Relationship Optimizer.
Strong visualization capabilities coupled with speed and scalability make Decisionhouse the ideal fit for the dynamic environment of Relationship Optimizer. Transactionhouse, the latest addition to the Decisionhouse product suite, will also have a role to play, turning masses of detailed transaction data into customer-specific behavioral information.
"Instead of adapting a marketing campaign to anticipated consumer preference, we can accurately identify individual customer needs as they occur and optimize an organization's resources to service those opportunities" says Bob Tramontano, Vice President Customer Management Solutions at NCR. "Also very importantly, Quadstone's focus on usiness-user functionality provides a strong fit with Relationship Optimizer's business-user orientation - especially when contrasted to more technical or statistical products, which can exacerbate the potential "chasm" between business users and the IT organization."
Quadstone's Decisionhouse and NCR's Relationship Optimizer products provide an environment for marketing users to understand and explore customer behavior, and then deploy rules for identifying changing customer needs and prioritizing opportunities on a daily basis. The system then feeds the leads generated directly to the most appropriate channels and manages on-going customer dialogue.
"Analytical CRM system requirements for complex marketing automation applications include customer behavior modeling and sufficient automation for closing the loop," said Mark A. Smith, program director, Application Delivery Strategies, META Group. "Successful applications must leverage highly scalable databases and marry transaction data with demographic data. Vendors, such as NCR and Quadstone, who can provide the ability to optimize the customer relationship will ultimately maximize customer lifetime value."
"Competitive-minded marketing pros are trying to understand and predict their customers' behavior. And to do so effectively requires building and maintaining a holistic view of customers and analyzing their every transaction, or behavior. Quadstone's software provides the analytical depth for behavioral analysis, as well as the speed and scalability to apply these techniques on virtually any amount of data", said Bob Moran, Vice President of DSS Research at Aberdeen Group. "By optimizing its software to run on the Teradata database, Quadstone complements NCR's Relationship Optimizer. While Quadstone reveals the meaning behind a customer's transaction-based behavior, NCR's Relationship Optimizer manages the entire process of using that knowledge to increase the enterprise's profitability."
NCR Corporation is a recognized world leader in data warehousing solutions, ATMs, point-of-sale, high performance scanners and support services for retail, financial, communications, airlines and insurance markets. NCR's business solutions are built on the foundation of the company's long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and world-leading hardware technology. More information about NCR and its products may be found on the Internet at http://www.ncr.com.
Quadstone is a leading developer of customer behavior modeling software for business analysts in the banking, insurance, retail and telecommunications industries. Quadstone was founded in November 1994 and started operations in March 1995. The company currently has over 95 employees in offices in Edinburgh, Scotland, Boston, MA and London, England. International partnerships with companies in the USA and Europe will be the source of major expansion for Quadstone's products in 1999. For more information, call 617-753-7393 or visit http://www.quadstone.com.