Equifax Dimensions To Host Two New Products To Enable Businesses To Customize Products And Services Based On "Motion Picture" of Credit Information

Equifax, a worldwide leader in information management, transaction processing and knowledge management products and services, has introduced Equifax Dimensions, a new knowledge management platform that will enable businesses to leverage time series data to customize, market and sell a range of products and services based on a comprehensive, dynamic view of consumer credit information. Equifax Dimensions uses advanced knowledge management techniques to help businesses develop more powerful credit marketing programs.

"A credit file is most often thought of as a 'snapshot' of a consumer's credit status at the time the file becomes a report. These time-series attributes are a 'motion picture' of credit experience," said Thomas J. Blischok, Equifax executive vice president-group executive of Equifax Knowledge Engineering. "The time-series attributes of Equifax Dimensions enable our clients to develop and offer new, innovative financial products to consumers based on a better understanding of how consumers use financial services."

Equifax Dimensions provides trend characteristics to enable business to:

• Leverage a knowledge management platform that delivers a wide variety of decision making tools that encompass the entire credit life cycle: account planning and acquisition, management, collections and recovery.
• Customize product and service offerings based on response, usage, attrition analysis and understanding in connection with prescreening and account review.
• Use prescreening and account review to market mortgage products, identify debt accumulation and assess customer loyalty.

Equifax uses time-series capabilities to develop models to allow lenders and other businesses to analyze their consumer market in a way not previously possible. This use of time-series credit information in this manner complies with the federal Fair Credit Reporting Act and with Equifax's own information privacy principles.

In separate announcements recently, Equifax announced two new knowledge management products from the Equifax Dimensions platform and a new acquisition database customer. The announcements include:

• Equifax Attrition Navigator(TM), a new capability to enable bank and retail card issuers to better understand trends in account attrition. With Attrition Navigator, lenders can assess the impact of true attrition to develop more powerful and effective marketing and retention strategies to enhance their competitiveness and profitability.
• Equifax Behavioral Insights(TM), a new advanced data enhancement service that facilitates better understanding of consumer credit usage patterns and improves the predictive strength of modeling and analytics for credit issuers.
• A three-year agreement for Equifax to build the first global acquisition database for People's Bank to enhance consumer marketing initiatives in the United States and the United Kingdom.

Equifax's experience in designing and building custom applications for its clients has resulted in a high level of expertise in evaluating the activity reflected by time-series trends. For more information about Equifax Dimensions, contact Dan Dierker at 770-740-4365.

Atlanta-based Equifax is a worldwide leader in information management, transaction processing and knowledge management products and services. Equifax (http://www.equifax.com) serves the financial services, retail, credit card, telecommunications/utilities, transportation, information technology and healthcare industries and government. Equifax adds knowledge, expertise, convenience and security to provide value-added solutions and processes for its customers wherever they do business, including the Internet and other networks. Entering its second century in business, Equifax employs about 13,000 associates in 17 countries with sales in almost 50 and has more than $1.7 billion in revenue.