ORACLE CAPTURES HIGHEST MINDSHARE AMONG DATA WAREHOUSING AND BUSINESS INTELLIGENCE SOFTWARE VENDORS IN MAJOR NEW STUDY
Survey.com, the leading eResearch services company, announced that results of the BI/DW Research Program's Database Solutions III (DBS III) survey clearly establish Oracle as the leading data warehousing and business intelligence software vendor in customer mindshare.
In 1998 Oracle's estimated share of the BI/DW software market was 9%, second only to IBM.
Asked which three software vendors come to mind first when thinking about the leading BI/DW vendors, 53.4% of respondents at 500 randomly selected North American companies identified Oracle, followed by Microsoft at 29.9%, Cognos at 27.7%, and IBM at 26.8%.
Michael Burwen, executive vice president of the BI/DW Research Program, stated that "Oracle's commitment to the business intelligence and data warehousing market is reflected in the DBS III results, and the company is well positioned to capitalize on the growth ahead. Our data indicates that after Y2K issues are resolved, organizations will double, and in some cases even triple their current budgets for data warehousing and business intelligence projects."
The technologies of business intelligence and data warehousing are a key component of strategic initiatives that enable corporations to maintain their competitiveness and increase revenue. Business directives such as customer relationship management and customer profile analysis are dependent on a solid business intelligence and data warehousing technology infrastructure.
Database Solutions III is the longest-running comprehensive survey focused on tracking the software, services and systems segments of the burgeoning business intelligence and data warehousing market. This year DBS III will be available in separate reports for North America, Europe, and Australia /ROW.
Survey.com is the leading provider of eResearch and is the first company to successfully harness the power of the Internet for conducting primary and secondary market research. The company has completed more than one million Internet-based surveys for both proprietary and syndicated market research studies on a broad range of topics including information technology, consumer electronics, entertainment, and sports. The BI/DW Research Program of Survey.com focuses on all aspects of business intelligence and data warehousing, which represented a $23 billion market in 1998.
For more information, contact Don Bulmer (mailto:dbulmer@survey.com) or visit the company's Web site at http://www.survey.com.