Brio Debuts New Application For Revenue Optimization
Brio Technology has announced Impact, the first packaged application designed specifically for revenue optimization. Impact is the first in a series of new analytic applications from Brio that helps managers to see what is working and identify potential problems in the revenue chain. By embedding the knowledge and practices of a company's top performers together with the organization's business model in an intuitive analytic platform, Impact enables business users to see the underlying factors that affect growth, and adjust their activities to better contribute to the company's revenue goals and margins.
"Until now, many companies have basically been flying blind, which hinders them from being an agile competitor," says Janet Dang, Applications Business Unit Manager for Brio, "Struggling to integrate new e-commerce models has only compounded the problem, especially for public companies that are under pressure to maximize shareholder value and meet revenue projections consistently. Unlike other analytic applications that focus primarily on measuring past performance, Impact provides the critical missing link that enables companies to align their operations with their long-term revenue objectives."
As businesses look for more effective ways to focus sales, marketing, development, and other resources in order to extract maximum value from their products and services, they are being forced to look at all of the factors that impact their business. In addition to pricing strategies, companies with complex product mixes must take into account supply chain factors, channel and distribution issues (including e-commerce vs. traditional channels), solution mix and configuration, market segmentation, and other factors that impact growth. Revenue optimization is emerging as a new corporate mandate, giving rise to the need for a new class of analytic applications that can help bridge the gap between corporate IT and the CFO's office.
"Enterprises are quickly learning that trying to balance the financial and strategic position of the business is nearly impossible without the insights of analytical software," said Bob Moran, Vice President of Decision Support research for Aberdeen Group. "The balancing act is particularly difficult for, but not isolated to, companies that support complex product line mixes, multiple market segments, and highly distributed operations. Analytical applications such as Brio's Impact can help users who need interactive, predictive software that not only helps model revenue, but also relates revenue to specific aspects of a business strategy."
Airlines pioneered the use of revenue management strategies to optimize pricing and schedules for passenger seats, a highly perishable commodity. Their highly complex, custom solutions allowed them to optimize their revenue per passenger seat.
The software enables the entire process of analyzing all aspects of the corporate revenue stream. It accommodates all relevant data sources, from highly structured data repositories to ad hoc or "hidden" spreadsheets that individual analysts have created to track key business performance indicators.
Impact's interface presents a graphical view of corporate revenue data from multiple sources across the company - such as ERP, e-commerce, and sales force automation systems, budget documents, and forecasts - to help users visually analyze potential problems or revenue gaps. In addition to helping users to identify and isolate all anomalies, Impact provides a flexible performance blueprint that allows users to navigate through different aspects of problems in order to solve them. Impact also enables companies to present a consistent view of the business to all users, from analysts to line-of-business managers and executives.
Visit Impact at http://www.brio.com/.