Marketing Analytics Of Net.Analysis Tie Together E-Customer Relationship Management For Earthweb, Egreetings, And When.Com
Net.Genesis Corporation has declared that three Internet companies -- EarthWeb, When.com, and Egreetings -- are attempting to enhance e-business sales and marketing through net.Genesis' net.Analysis solution. Net.Analysis improves electronic retailing by identifying e-businesses' best customers and enabling these retailers to improve their site and commerce practices, which heightens customer loyalty.
"Now, EarthWeb can view the customer from several perspectives to deliver targeted content, personalized products and services, and improved customer service response," said John Kleine, Vice President of Technology and Operations at EarthWeb. "Gaining e-customer intelligence through net.Analysis allows us to effectively gear the site for our targeted Web audiences and optimize performance and the customer's experience."
When.com, provider of free Internet calendar and event services, EarthWeb, provider of business-to-business online services for the global information technology industry, and Egreetings, an Internet entertainment and communications company, are representative of the new Internet economy that is turning e-business intelligence into customers. The three e-businesses use net.Analysis to analyze, model, and predict e-customer behavioral patterns and gauge key metrics crucial to making e-business decisions. By properly analyzing and data mining information such as online sales, visitor domain names, page views, length and pattern of visits, and which pages are most popular, e-businesses are able to correlate these key metrics for a holistic view of their online customers.
"Customers are the primary concern for any e-commerce or Internet business site -- success depends upon getting new customers and keeping current ones," said Larry Bohn, CEO of net.Genesis. "Net.Analysis helps turn browsers into buyers and increase return visitors by analyzing e-customer behavior and meeting their demonstrated desires. The holistic business intelligence gained through net.Analysis enables When.com, EarthWeb, and Egreetings to focus their efforts on customer satisfaction with value-driven customer relationship management."
"Not understanding who the customer is is one of the biggest mistakes being made by e-tailers today," said Carol Baroudi, Senior Electronic Business Strategist for Hurwitz Group. "The good news is that all kinds of invaluable information can be had, analyzed, and used to refine and develop sites aimed at truly satisfying the customer, building loyalty, and boosting sales. Most site developers' guesses at what works are wrong. Powerful Web sites are built by observing actual behavior on a site and using that information to inform the site design, marketing strategy, and sales protocol."
Net.Analysis empowers decision makers with the ability to analyze online behavior to gauge the success of e-commerce sales, online marketing and advertising programs, partner referral value, online content, and more. Once equipped with this information, e-commerce sites can better retain their best customers and target new ones by tailoring their site design, content, strategic relationships, advertising effectiveness, and e-marketing messages to meet the preferences of their most valuable customers and increase online sales.
Visit Egreetings Website at http://www.egreetings.com.
Go to http://www.earthweb.com for more information about earthweb.
Visit Net Genesis at http://www.netgen.com.