Information Discovery Becomes The First ASP For Pattern Analysis

A recent Gartner Group study stated that soon: "every company will use an Application Service Provider (ASP) to host its applications." Information Discovery is the first to offer web-based pattern access using the ASP model. The Patterns at Your Service ASP model allows corporations to provide their business users with fast, consistent knowledge on demand with minimal start-up effort, giving them the advantage to succeed in rapidly changing markets.

As Fortune 500 corporations enter a new millenium characterized by intense competition and on-line services, the rapid deployment of new technology is becoming a key competitive weapon. Understanding the patterns of customer behavior, purchase affinities, profitability indicators, etc. hidden in huge amounts of data are now a necessity, not a luxury. The Patterns at Your Service ASP model allows corporations to use the web to access refined patterns with a web-browser, with the pattern analysis applications hosted by Information Discovery.

The combination of off-site discovery and in-house pattern access provides flexibility in rapidly deploying a knowledge access application without the need for a data mining infrastructure within the organization. With this service, business users have immediate in-house access to knowledge that has been refined from the corporate database, without the overhead of in-house data mining. The data mining computations are out-sourced, but knowledge access is performed in-house on the corporate intranet. Here, incremental discovery is performed every month at Information Discovery's site, and the refined patterns are merged and trend-analyzed. Every month the patterns are moved back for use within the organization, or they may be remotely accessed on the web.

Using Information Discovery's Patterns at Your Service ASP model, business users can quickly begin to access knowledge just by using a web browser without lengthy training sessions or analytical know-how. On their own they will have the ability to: profile market segments; target key prospects; improve customer retention; make accurate forecasts and predictions; cross sell products based on aff inity patterns; understand profitability patterns; analyze direct mail response rates; improve manufacturing quality; or understand web visitor behavior.

For more information on Information Discovery, Inc.'s products and services please call (310) 937-3600 or visit http://www.patternwarehouse.com.