Prime Response And MicroStrategy Team To Deliver eMarketing Solutions With Real-Time CRM Capabilities
Prime Response and MicroStrategy Incorporated, a worldwide provider of Intelligent E-Business software, announced a partnership to integrate Prime Response's eMarketing software, Prime@Vantage.com, with MicroStrategy Web, part of MicroStrategy's Intelligent E-Business Platform. The combination of these advanced technologies enables global organizations to analyze, plan, execute, and track 1:1 marketing campaigns across multiple customer touch-points, including the Web, e-mail, phone, and pager on a real time basis. Through enhanced Web-based reporting capabilities and access to relevant customer information, organizations can analyze marketing campaign performance and improve on product offerings for each individual customer and prospect improving customer retention and loyalty.
Prime@Vantage.com enables marketing-savvy organizations to integrate their on- and off-line marketing channels, creating automated marketing campaigns that optimize product offerings for each individual customer and prospect. This software is unique in its ability to integrate actual customer data with the enterprise's historical knowledge about each customer, e.g., their buying history, responses to previous campaigns and offers, creating personalized marketing campaigns that appeal to the unique needs of each customer. Through MicroStrategy Web, a web-based interactive analysis tool, organizations now have the ability to create browser-based reports that immediately analyze campaign results, map net profitability, and calculate marketing ROI. In addition, Prime Response may utilize MicroStrategy Broadcaster and MicroStrategy Telecaster for delivery of campaign effectiveness to both internal audiences and customers beyond the web.
"Now, more than ever, marketing organizations must demonstrate the value of the campaigns they run," commented Sanju K. Bansal, Chief Operating Officer at MicroStrategy Incorporated. "Through our partnership with Prime Response, organizations have instantaneous knowledge about the success of their programs and can point to measurable results that include improved customer retention and significant contributions to the bottom line."