Informatica Corporation Rated Highest In Mindshare In Major New Study On The ETL Market

Survey.com, the leading e-Research services company, announces results from the industry's first ever primary market research conducted on the evolving Extraction, Transformation, and Load (ETL) market.

Preliminary results of a random survey of 229 companies worldwide establish Informatica Corp. as the leading independent ETL vendor in customer mindshare. Informatica is also rated highest in overall customer satisfaction of any ETL tool.

Among independent ETL vendors at those 229 randomly selected companies, 35% identified Informatica as a leader in mindshare, followed by Ardent/Prism at 23%, Data Junction at 21% and Information Builders and Evolutionary Technologies International at 16% each.

Peter J. Auditore, President of the BI/DW Research Program, stated, "Informatica's commitment to ETL technology and the data warehousing market is reflected in the ETL survey results, and the company is well positioned to maintain its position in this growing and evolving market."

The survey results also indicate that the number one reason why companies do not implement an ETL solution is because of cost. Twenty percent of the represented organizations surveyed expect to spend 40% or more of their overall data warehouse budget on ETL related issues (software, services, and in-house expenditures). The average implementation cost for an ETL solution today is between $150k-$500k.

The survey also reveals that:

• Over 50% of data being moved (as part of the ETL process) is CRM related -- this represents the largest category of movement
• Eighty-eight percent of represented companies are in the process of planning, implementing, or expanding their data warehouse
• ETL continues to be a painstaking part of the process of implementing a data warehouse -- 49% of represented companies spend 40% or more of their time resolving ETL issues
• Fifty-six percent of respondents using ETL tools from multiple vendors would like to standardize on one ETL vendor
• Thirty-five percent of the respondents say that they would prefer to buy an ETL tool as part of an overall Business Intelligence solution