Data Mining Leverages Neugents And Dynamic Viz

Computer Associates Global Professional Services (GPS) has announced the launch of Knowledge Discovery, a methodology that maximizes business opportunities and delivers competitive business advantages through powerful predictive technology.

Employing CA's Neugents technology and visualization, the Knowledge Discovery methodology enhances the concept of data mining by providing organizations with the intelligence to predict the outcome of business initiatives, which could lead to increased market share and revenue. With advanced technology that transcends traditional rules-based data mining systems, Neugents can continuously reinterpret how changes to information stored in a data warehouse or data mart might potentially affect a desired business result.

Neugents uncover the intricate interactions and relationships in the business data and present a knowledge base for predicting client and business process behavior. Intelligent application of these predictions can lead to business outcomes such as fraud detection, cross-selling opportunities and increased profitability through relationship marketing.

"Neugents add value through intelligent automation," said Philip Russom, data warehousing and business intelligence director at Hurwitz Group, Inc. "When applied to a data warehouse through the CA-GPS Knowledge Discovery methodology, Neugents learn from historic data to make projections. By automating this and other functions intelligently, Neugents free up knowledge workers' time so they can focus on higher-level, value-added tasks."

Knowledge Discovery also showcases CA's advanced visualization techniques. Data uncovered by the mining effort can be transformed into useful and intuitive visual representations to enable the knowledge worker with minimal training.

"Knowledge Discovery empowers the data mining project, allowing it to support and be driven by business need," said Chris Wagner, CA GPS executive vice president and general manager. "With the use of Neugents and leading-edge visualization technology, the Knowledge Discovery offering clearly differentiates CA GPS from other competitors in the knowledge management arena."

In addition to the employment of leading-edge technology, the success of Knowledge Discovery is grounded in the achievement of business goals.

Unlike some data mining solutions that focus predominantly on technology, CA GPS' Knowledge Discovery blends advanced technology with a set of proven business processes. This blend ensures that data mining efforts are sized appropriately and oriented toward valid data sources capable of providing accurate answers for critical business decision-making.

Computer Associates International, Inc., a leader in mission-critical business computing, provides software, support and integration services in more than 100 countries around the world. CA has more than 17,500 employees and had revenue of $5.3 billion in fiscal year 1999.

For more information about CA, please call 516-342-5224 or e-mail info@cai.com. CA's World Wide Web address is http://www.cai.com.

CA GPS has more than 4,000 consultants in 44 countries around the world delivering accelerated results for clients in the areas of enterprise systems management, application development and integration, knowledge management, e-business infrastructure, security and visualization for "zero-learning " applications. The services range from consulting to implementation, to education, to focused outsourcing. GPS is headquartered in Islandia, N.Y., and has offices in North and South America, Europe and the Far East. For more information on GPS, please visit http://www.cai.com/gps/.