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Visual Insights Inks Reseller Pact With Time


Visual Insights, a leading provider of visual query and analysis solutions in the customer relationship management (CRM) market, has announced a major reseller agreement with Time, a market leader in the creation of business-to-business digital marketplaces. Under this agreement, Time and its business partners will use Visual Insights' interactive data visualization components to analyze e-commerce patterns and customer behavior in a digital marketplace.

Visual Insights is a business venture of Lucent Technologies. This reseller agreement creates a strategic advantage for companies who participate in business-to-business digital marketplaces. Using the patented visual query and analysis capabilities provided by Visual Insights, companies are able to capture and analyze every mouse click made in this digital environment, thus yielding important information about the buying habits of their customers. As a result, participating companies can act immediately on those findings to be more effective at reaching their customers with more targeted sales, services and marketing.

"With Visual Insights, we are better able to help our marketplace participants extract meaningful knowledge and make strategic decisions about how to more successfully manage their e-commerce business," said Mark Teflian, President of Time. Understanding complex, e-customer buying patterns results in channel efficiencies and increased site traffic. "Reduced transaction time means increased customer satisfaction," said Doug Cogswell, CEO of Visual Insights. "Visual Insights' interactive data visualization components helps provide Time with a snapshot of marketplace behavior that enables better, faster business decision-making," he said.

Visual Insights' interactive data visualization components are used to help companies participating in digital marketplaces recognize patterns, trends, and linkages hidden in the large data sets. These data sets are created when many different companies transact in a multi-enterprise digital environment. The visualization components help analysts understand the interplay among several different market forces: price elasticity, product mix, promotions, search patterns, buying/selling behavior, and system performance.

Digital marketplaces, created by Time and its partners, represent the next generation of high-value, rapid-growth businesses pursuing electronic commerce in the business-to-business arena. Companies within a digital marketplace agree on e-commerce protocols and systems that allow them to transact business more efficiently. These digital marketplaces bring together multiple suppliers as well as a host of content and fulfillment providers to better serve the needs of customers and to lower transaction costs. Time digital marketplaces take several forms, offering auctions, order & acquisition, exchange, information resale, billing and fulfillment capabilities.

Visual Insights, headquartered in Naperville, Illinois, is a business venture of Lucent Technologies. Founded in 1997, Visual Insights' patented visual query and analysis techniques are revolutionizing business decision-making by allowing front-line decision-makers to make better business decisions faster. Its software solutions are in use today in customer relationship management applications including: call center analysis, credit card marketing, e-commerce solutions, data mining, supply chain management, telecommunications fraud prevention and more. For more information, visit the company's Web site at http://www.visualinsights.com.

Lucent Technologies, headquartered in Murray Hill, New Jersey, designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronic components. More information is available on the company's Web site at http://www.lucent.com.

Time is a business of Perot Systems formed in 1997. Perot Systems Corporation, based in Dallas, TX, is a leading information technology services and business solutions company, serving clients in various including financial services, healthcare, energy, and travel and transportation. Perot Systems has approximately 6,000 employees in North America, Europe, and Asia. More information on Perot Systems can be found through the World Wide Web at http://www.perotsystems.com. The business, systems, and software engineers at Time (http://www.time0.com) invented a digital marketplace business model and its underlying technology architecture. Time's thought and technology leadership in this area enables alliances of cooperating companies to rapidly form a new line of business called a digital marketplace. The participating companies, complementors and competitors alike, join together to better serve the needs of their customers and share the opportunity to dramatically lower transaction costs. Time's technology platform, customization tools and design processes, have been engineered and built to quickly create a new line of business. In the role of a digital marketplace facilitator, Time offers its clients an unprecedented combination of the people, products and services that deliver the advantages of being first to the market. Time serves clients in the distribution, logistics, financial, publishing, and manufacturing industries.


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