QUADSTONE IN A 1.2 MILLION EUROS TRIO OF TELECOMMUNICATIONS

Edinburgh-based software house and customer behaviour specialist, Quadstone, has secured deals totalling over 1.2m euros with three of Europe's top telecommunications companies. The triple deal comes in as many months, and centres on Quadstone's customer behaviour modelling packages, Decisionhouse and Transactionhouse that fended off rival bids from high profile US competition.

Telenor, the leading Norwegian telecommunications provider, Eircom, Ireland's foremost communications organisation and an unnamed European mobile operator that serves around 2 million customers, have all purchased Quadstone software to help build a better understanding of, and relationships with, their millions of customers.

The telecommunications industry is currently a hotbed of competitive pricing, customer offers and call-rate wars. This makes it ever more important for leading companies to build a better understanding of their customers' behaviour so they can service them quickly, accurately and effectively. Decisionhouse and Transactionhouse provide the means for marketing and business users to gain precisely this understanding.

Mike Byrne, Customer Marketing Database Manager at Eircom says: "Quadstone's Decisionhouse software was selected through a rigorous tendering and evaluation process. We chose it over a number of highly recognised software houses as it most closely met our data visualisation and data mining requirements. Some of the real benefits of Decisionhouse are that it works very quickly on a full set of data, it is very visual and easy to use. It has unleashed the power of our data to our marketing analysts who can now perform train of thought analysis as well as integrate with our campaign management process."

Each of Quadstone's new customers will be using the software to analyse vast volumes of customer data on phone usage, call duration and calling times. Based on this data, business users can uncover valuable information such as customer profitability, responses to marketing campaigns, and the likelihood that an individual will defect to a rival supplier.

In a previous case study into the UK mobile phone market, Quadstone illustrated how a one-percent decrease in customer churn could increase profitability by as much as 1.5million euros, depending on the specific market environment. It is these sorts of results that attracted the three big telco operators to Decisionhouse and Transactionhouse.

Henrick Bentzen, Customer and Traffic Analysis Manager at Telenor says: "The key issue for Telenor was the selection of a product that could be used by a range of business users in marketing and customer management. Decisionhouse is extremely visual and easy to use, and when you see the power it brings to studying the behaviour of our customers, it was a natural choice for us."

The three deals represent a significant milestone in Quadstone's pan-European expansion, which is supported from UK offices in Edinburgh and London. This complements the company's growing impact on the US market fuelled by a 9.8million euros investment package from a consortium of UK investors earlier this year.

Quadstone's database marketing software is also used in the retail and financial services sectors by a blue chip client list that includes J.Sainsbury's, C&A, Barclays Bank and Liverpool Victoria. The package is unique in its focus on behavioural information for building customer models - rather than the traditional focus on demographic information.

For more information on quadstone, visit http://www.quadstone.com.

For more information on Telenor, visit http://www.telenor.com.

For more information on Eircom, visit http://www.eircom.net.