Unica Receives $6.75 Million Venture Financing Investment

Unica announced that it has secured a $6.75 million investment led by Summit Accelerator Fund, L.P., an emerging growth venture capital firm focused on technology and Internet investments, with participation from JMI Equity Fund, L.P., a venture capital firm focused on investments in emerging growth business, software, and services companies. Unica is a leader in providing electronic Customer Relationship Management and Enterprise Marketing Automation solutions for Internet and traditional marketing channels.

Unica will use the capital infusion to provide analytic and campaign management software solutions for Internet-based and traditional marketing channels such as call centers, mail, fax, and point-of-sale. Unica customers in e-commerce, financial services and insurance, retail and catalog, telecommunications, and direct marketing agencies benefit from the ability to integrate customer information and communications across Internet and other marketing channels.

"We are pleased to be backed by Summit and JMI, two premier technology and Internet venture firms," said Yuchun Lee, Unica's co-founder and CEO. "Unica has experienced rapid growth-increasing revenue by nearly 400 percent over the last two years. Our rapid growth validates the benefits of our cross-channel strategy which enables corporations to view and communicate with their customers across Internet and traditional channels. With this new funding, we will broaden the distribution of our marketing automation solutions, and continue to deliver new functionality for our customers."

For more information, visit http://www.unica-usa.com.