NCR Showcases Innovations In Relationship Optimizer

NCR Corporation announced a preview of the NCR's Relationship Technologies exhibit at the BAI Retail Delivery '99 Conference in Miami from December 7th - 9th. The NCR products and services on display represented the suite of NCR's customer-centered, growth-oriented business solutions offerings designed to better serve customers in a networked society.

The NCR Booth, 664 on the conference floor, allowed conference participants to meet NCR executives and gain exposure to the following products and services:

• Relationship Optimizer -- NCR's Relationship Optimizer equips businesses with significant new analytic and deployment capabilities that enable companies to identify and support the needs of their customers. The innovative technology ensures that each customer contact becomes a personal dialogue determined by the customer's own responses to a lead, building a comprehensive picture of each customer. Relationship Optimizer can also refine targeting and execution at any level and every point in the process to enable continual improvement in customer communication.
• Value Analyzer -- NCR's Value Analyzer is an enterprise-wide solution that measures current profit at an account level using five factors of income, expense and risk. Instead of the old fashioned "top-down" view, Value Analyzer's "bottom-up" approach begins at the fundamental unit of measurement -- the account. The value to a company of a specific customer's account can be aggregated and analyzed along a number of dimensions; customer, channel, product or organization through their own reporting tools.
• Behavior Explorer -- Behavior Explorer is designed to enable companies to understand and predict the behavior of customers, enabling the creation of customer relationships that impact effectively on every area of operations -- especially the bottom line. Behavior explorer analyzes customer behavior based on product holdings, transactions across delivery channels, and future customer propensities.
• InterRelate+ -- InterRelate+ solution gathers customer relationship data. As a customer-focused, multi-channel delivery solution, InterRelate+ links data warehouse, core and other back-office and support systems to the delivery channels (including self-service) in a real-time environment. In conjunction with Relationship Optimizer, the data is then transformed into intelligent customer knowledge: the basis of actionable information to take individual customer relationships forward -- positively and profitable.
• Self-Service Kiosks NCR's self-service kiosk strengthens the relationship between the bank and the customer, with its accessible presence in the street, at the mall, and everywhere consumers need cash. Self-service networks are central to providing more innovative, higher level of customer service and satisfaction. The 7401 Web Kiosk is a very compact and cost- effective platform targeted primarily at Web based services such as in-branch information transactions. It can be placed virtually anywhere in the branch -- mounted directly to a wall, placed on a desktop, or customer services counter. The Ci20 Web Kiosk is a small footprint free standing kiosk with multi-function self-service platform targeted at Web-based financial account services transactions in unattended environments.
• PersonaS 86 -- PersonaS 86 is the latest hardware technology that can be deployed as a component of the kiosk solutions. It offers a full range of self-service transactions from cash dispensing to deposits, to a full 80-column graphics statement printer. The design of the PersonaS 86 allows a bank to upgrade or downgrade the ATM functionality dependent on transaction volume. It is easy to use, easily installed and scalable, and will help exploit new revenue opportunities.
• PersonaS 90 -- The PersonaS 90 self-service ATM for financial institutions is the newest addition to the company's popular PersonaS family of self-service terminals. Designed to fit on an existing 36-inch concrete pneumatic tube platform, the PersonaS 90 is more slender than other drive-up models, which normally require a 42-inch island or a building. This means installation is both time- and cost-effective as the PersonaS 90 is designed to stand alone without housing, further reducing installation expenses.
• UV Lithography ATM Receipts -- NCR Systemedia Group's development of UV Litho technology for ATM thermal printing paper is an industry first, allowing customers to print heavy ink coverage with magazine quality images on thermal paper. This capability allows the customer to enhance corporate branding and improve overall marketing efforts while maximizing ATM performance. The receipts have better detail than typically available, brilliant colors and solid printed areas, unlike competitive receipts.
• Security Protected Cash Canister Documents -- NCR Systemedia Group has also developed key technology that expands traditional ATM functionality beyond dispensing paper currency. Through the cash canister program, the ATM deployer has additional means to promote products and services through the distribution of coupons, gift certificates, phone cards, transportation tickets and other advertising media. In addition, NCR has developed proprietary anti-theft technology that provides security for gift certificates and other dispensed media via invisible ink, preventing the production of fraudulent copies.

For more information, visit http://www.ncr.com.