(This is a brief summary of the marketing/advertising opportunities at DSstar. For full demographic and advertising information please contact DSstar advertising at dsad@dsstar.com.)

MARKETING OPPORTUNITIES

Below is a partial listing of our readership. Their current source of Decision Support information is 100% websites and on-line e-zines.

Their Data Mining / Decision Support efforts are focused on:

The Areas they will initiate or expand within one year are:

Their Decision Support Activities are:

They Plan to Purchase in the next 12 months:

Their Company Budgets are:

Their Buying Roles are:

The Sizes of their Companies are:

Introducing DSstar...

DSstar is expressly designed to bridge the gap between the technical and business aspects of Data Mining (DM), Data Warehousing (DW), Knowledge Discovery (KD), and automated Decision Support (DS). DSstar is for businesspeople who are eager to learn how to tap the newly-revealed profit-making power of computers. (DSstar is a free weekly publication delivered right to your desk via the Internet.)

As you read this, an unprecedented marketing revolution is underway. Computers are now able to find highly profitable business insights that were previously invisible. DSstar cuts through the complexities associated with these technologies to give you timely answers and, in turn, alter perception, open lines of communications, and bridge the gap between technical and business personnel in your organization.

Why Do Decision Support Professionals Read DSstar?
Because They Understand The Power of Vital Information.

Since 1997, DSstar has provided professionals in the world-wide business community with a key source of valuable and timely information about Decision Support (DS), Data Warehousing (DW), Knowledge Discovery (KD), and Data Mining (DM). DSstar illuminates the path so that that these technologies can be readily understood and profitably applied, so that business professionals can realize their goals and obtain significant results. As these fast-paced technologies have developed, DSstar has been there to provide up-to-the minute coverage.

Due to the positive response from readers and vendors who rely heavily on this up-to-the-minute news, DSstar is expanding its' purview to include new editorial sections and commercial messages. A "Vendor Directory" will be in place, giving the support professional a quick reference for matching technologies with goals. In 2000 DSstar will be re-launched with a whole new look, additional editorial features and effective advertising opportunities.

Editorial Sections:

• ANALYSIS & COMMENTARY - Views and opinions of experienced and respected authorities. Provides guidance and critical insight into the complexities of DS, DW, and DM technologies. In addition, important but little-publicized news stories illuminate key areas of practical implementation. The A & C section allows readers to seize the vital edge of understanding that often makes the difference between success and failure in this ultra-competitive environment.

• ACTION ITEMS - Breaking news defines the DS, DW and DM field and allows for broad comprehension and meaningful decision-making in real time. Here, the most significant stories of the week are distilled and presented for quick, effective perusal and high-level action.

• MARKETPLACE/VENDOR DIRECTORY - Featuring new product announcements and buyer's guides, this section provides a central information source for executives and decision-makers who must sort through the enormous range of DS, DW and DM offerings for maximum ROI. An invaluable reference, this section insures that readers enjoy the widest options in choosing solutions truly appropriate to their needs.

• CONFERENCE CALENDAR - Provides the only fully independent listing of DS, DW and DM conferences and seminars available today. Readers can use this section, with its convenient date-based enumeration, to arrange the best possible schedules for corporate information and education. Shows and expositions are also highlighted.

Who Reads DSstar?

Since 1997, DSstar has provided a wide variety of business professionals with a key source of valuable and timely information about Data Warehousing, Data Mining, Knowledge Discovery, OLAP/OLTP and related technologies.

If your marketing strategy includes sale to the most qualified DS buyers in the world, please consider the following:

DSstar reaches thousands of qualified DS professionals on a weekly basis, worldwide. DSstar provides timely and accurate DS news and information from top industry experts. DSstar is proactive and delivers your message right to the subscriber's desktop via email and the WWW.

How Can I Reach These Buyers?

The DS industry is expected to grow by 28% this year, with the expenditure of hundreds of billions of dollars. DSstar creates an ideal forum for attracting a qualified audience of buyers at extremely reasonable rates and there are remarkable charter sponsor packages available for a limited time.

Effective targeted advertising requires: Impact - Impress your audience; Look like the leader. Advertising reaches more people than any other promotion medium. Frequency - Reinforce recognition; Increase sales leads; Reach buyers when they are entering the buying cycle. Continuity - Enhance brand preference and product sales; Continual reinforcement of message builds momentum. Concentration - A concentrated campaign significantly increases ROI; Multiple positions on an issue allow domination and increased exposure to targeted buyers.

DSstar Advertising Inventory:

Sponsorship

• Sponsor is assured that the company name, logo and retrievable text will create 25,000 impressions each week.
• Sponsor's hyperlinked name and logo will be listed in every weekly, web and email edition of DSstar.
• Sponsor's name and logo are included in every retrieved editorial item, on both the email and web versions.
• Sponsor is assured that the company name and logo will be included in all collateral and promotional material published for the use of promoting DSstar.
• Sponsor's special hyperlinked banner message is displayed on a "Sponsors First" rotating basis at the top of the first screen of each web weekly issue of DSstar.
• Sponsor's banner advertising insertions earn DSstar's lowest published rates, regardless of actual frequency.
• As a VIP sponsor, Sponsor will always receive the lowest rates available for any DSstar promotional programs. E.g. Special event webcasts, multi media Vendor Directory, President's Letters, Show Advertorials etc.
• Sponsor is authorized to republish any article in DSstar pertaining to them.

Banner Positions

The following is an illustration of the banner positions of the DSstar Table of Contents.

1. The Front Page Banner
   There is only one premium front page banner in each issue and its' top screen position ensures readership by DSstar's entire circulation. The banner can have up to five lines of headlined text. Typically it is used:

   • For important messages to the market from senior management
   • To announce new business relationships
   • To announce marketing, financial and technical achievements
   • To create high visibility, brand effects

2. The Analysis & Commentary Section Banner
   Positioned immediately above the Analysis & Commentary Section on the front page. Provides reader visibility equivalent to front page positioning.

3. The Decision Support "Hot Spots"
   This prominent position creates impact and awareness. One line "News Headline" that creates an extensive section of information to communicate "What's Happening" in the Industry. This is an exclusive section midway on the Table of Contents. Ads run in four consecutive issues.

4. Action Items Banner
   Breaking news creates a high level "action" section. Real time decision making brought to the fore front. Immediate response from DSstar readers' to obtain the most significant stories. A powerful placement for advertiser.

5. The Quote of the Week Banner
   Every issue contains fifty plus pages of editorial content. Each week a specific "Quote" from an industry leader is selected. Readers' want to know what these leaders are saying. Effective placement for Banner Advertising.

Vendor Directory

This comprehensive directory lists your services and technologies by several product categories, therefore personalizing your business with DSstar's readers' goals. DSstar uses two formats. First, a "Text" format listed by product category then Secondly, a "Streaming Video" format. We all know that it is easier to understand technical issues and applications when told in person vs. the static page. DSstar personalizes you to your client in bringing your product description to life.

Periodic Career Track

The DSstar Career Track provides direct exposure to those increasingly difficult IS/IT professionals you are seeking. Our subscribers represent experienced Data Mining, Data Warehousing and Decision Support professionals thus translating your search for candidates into hires. For Impact and Effectiveness banner ads will hyperlink to your online application to receive direct response from the candidate. Dedicated Career Track runs before, during and following significant Conferences.
 

Publishers of DSstar and HPCwire

Tabor Griffin Communications
8445 Camino Santa Fe
San Diego, CA 92121
(858) 625-0070

Submit your advertising requests
via email to
dsad@dsstar.com
or call
(858) 625-0070