
Features:
EXCLUSIVE INTERVIEW WITH SGI'S MARKETING VP GREG ESTES
by Alan Beck, Editor-in-Chief
To learn more about the changes noted in the HPCwire
article "SGI RESTRUCTURES: CUTS TO $100M QUARTERLY"
(see Vendor Spotlight in this issue), we interviewed the firm's
marketing VP Greg Estes.
HPCwire: How many employees were affected, in which positions, and in which
GEOs primarily?
ESTES: This is a restructuring of our organization to match the product
strategy and financial model of our company. This will affect approximately
600 employees or 16% of the overall workforce. Combined with the earlier May
restructuring, this results in 1,000 fewer employees or a reduction of 25% of
the workforce worldwide.
HPCwire: Will there be layoffs in all functions and/or locations?
ESTES: All of our functions and organizations across the board will be
affected, but customer-facing positions (sales, in other words) will be
affected the least. Most of the reductions will take place in our Mountain
View headquarters.
HPCwire: What is SGI's business strategy moving forward?
ESTES: SGI has had a target focus since its inception on technical users:
scientists, engineers and creative types. We don't try to sell e-commerce
machines to EBAY or be the servers behind Bank of America's ATM machines.
- We continue to focus on technical users in our five key vertical markets:
- Government and Defense,
- Science, which includes everything from bioinformatics to weather
prediction to education and research,
- Manufacturing, which is Automotive, Aerospace and General Manufacturing,
- Energy, which is primarily oil and gas research, and
- Media, which is broadcast and production.
- We think these target markets will continue to serve us well,
especially with the dot com bubble has burst that has caused customers to have
an increased focus on their strategic core. Meaning, they are investing in
product R&D and development of new approaches to gain competitive advantage in
the market. They also have to invest in managing and harvesting the explosion
of data that is occurring across these marketplaces.
- We believe that we occupy a unique position in the market. Customers
like NASA tell us they couldn't do what they do without SGI. We have specific
technical attributes of our hardware and software that make us well-suited for
the technical space. For instance, our machines can support up to a thousand
processors that share a single memory space, which is distinctly different
from the way other vendors build their products.
HPCwire: And your product strategy?
ESTES: Recently, we've entered the Linux market and it's taking off for us
quite well. We took our supercomputing architecture and married it to Intel's
Itanium 2 processor and Linux. The result is a machine we call Altix that is
literally the world's most powerful Linux computer. This is important for a
number of reasons:
- It's attracting the attention of the Linux community because it
provides a quantum leap in what can be accomplished using Linux. (We recently
announced a program extend Altix servers to encompass a record 128 processors
within a single instance of the Linux operating environment. Currently, a
single node scales to 64 processors.)
- It's put SGI back at the forefront of the performance curve;
continually leading in industry benchmarks, an Altix machine compares very
favorably to an IBM Regatta or an HP Superdome.
- Because it's based on Intel processors and Linux, Altix is an
industry-standard system for which we can create a much larger ecosystem. For
instance, you can run Oracle on an Altix where SGI hasn't had a current port
of Oracle for several years.
- Altix allows us to partner with Intel as a marquee player even though
we are not a volume partner. They can claim the fastest supercomputer running
Itanium 2 processors with our Altix system.
- Altix won "Best of Show" at LinuxWorld upon debut and was recently
recognized as Linux Journal's "Product of the Year."
A second strategic focal area for us is in storage. Our storage business is
growing in absolute terms even though we've had declining revenues, so of
course it's becoming a much larger part of our business. We think the reasons
are threefold:
- One, our customers are experiencing a data explosion as I mentioned
earlier.
- Two, we have unique technology that allows our customers to connect
systems from a variety of vendors (Windows, Linux, IRIX, Macs) to our system
in a Storage Area Network but with one important difference from conventional
SANs: We have a shared filesystem, that allows customers to have both fibre
channel access speeds and they can work on the same files without making
copies.
- Our shared filesystem, which we call CXFS, allows customers to see the
content as one single file in their SAN, they do not have to copy files across
platforms/operating systems. Customers can realize huge savings since they do
not need as much storage (for storing multiple copies) and enables faster
workflow throughout their facilities/organizations.
- The third reason is that with these storage solutions we have
something compelling to offer new customers, or customers that haven't
purchased SGI in some time.
The third and last key product strategy I want to highlight for you is in our
visualization area. One major change for us that we just announced last month
is our use of third-party graphics technology in our high-end visualization
system. Specifically, we're using best-of- breed industry-standard graphics
cards and marrying them to SGI- developed hardware and software. The result is
a sharp increase in performance and a sharp decrease in price. We'll also be
able to move this technology to Linux at the appropriate time.
HPCwire: How is your strategy different than a year ago?
ESTES: We didn't have Altix, storage is taking off, and we just introduced a
new line of visualization products with the Onyx4 UltimateVision, Silicon
Graphics Tezro systems.
HPCwire: In effect, you now are supporting two operating systems and two
processors with a smaller workforce. How are you making sure this cut won't
effect SGI's ability to ensure on-time product delivery and new product
transitions?
ESTES: During the past year we have successfully hit our delivery targets for
new products, shipping systems based on MIPS processors running IRIX as well
as Itanium 2 processor-based systems running Linux. What's most significant
is that the core design for SGI systems is based on global shared memory and
built on NUMAflex. This system architecture was designed for MIPS/IRIX
products and is leveraged across our Linux line as well.
HPCwire: What markets or customers still rely on the IRIX/MIPS platform?
Which are moving to Altix?
ESTES: Among our target industries, the sciences, specifically universities
and national labs, have been the early adopters of Altix. We are beginning to
see early pick-up in manufacturing and energy markets as well. We expect
government and defense as well as the media industries to continue for some
time to stick with IRIX; wanting features such as OS maturity and the capture
of specific HPC applications that differentiate IRIX from Linux. Clearly,
there is customer demand for both types of systems and we're not going to
force customers into a migration. If they want to move, great; we can help
them get there. If they want to stay on IRIX, that's fine too; we'll continue
to upgrade and ship Origin systems for years.
HPCwire: What is Silicon Graphics' product roadmap for both product lines?
ESTES: You can expect to see continued roadmap enhancements for the Origin
line with faster processors and larger caches. There will be ongoing product
line support well through the end of the decade.
- For Altix, you will see upgrades to new Intel processors as they are
released and an expanded portfolio of products. SGI continues working with
ISVs to tune their Linux applications to take advantage of Altix' advanced
system architecture. We already have over 60 of the leading, commercially
available technical codes ported to Altix, over two-thirds of which have
optimized for the platform.
- New generations of Onyx-class systems utilizing Linux and Intel processors
and UltimateVision graphics are planned for 2004.
HPCwire: Will the entire Silicon Graphics product line eventually move to
Intel processors? When?
ESTES: That's not our plan. We're focused right now on bringing value to our
customers on both product lines, with clear differentiation between us and our
competition in terms of scalability, shared memory, I/O performance and
visualization support.
HPCwire: Has Altix damaged sales of Origin or other current MIPS/IRIX
products?
ESTES: In fact, Altix has helped Origin sales. The new line has given the
company opportunity to re-engage with customers, some of which ended up
expanding their Origin environments. As intended, Altix has been a
complementary offering.
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