
Features:
CRAY TO BUY OCTIGABAY
by Alan Beck, Editor in Chief
After U.S. stock markets closed today, Cray announced plans to acquire
OctigaBay, the Vancouver, Canada-based company that is completing development
of an AMD/Linux system with high bandwidth, low latency and prices starting at
under $100,000. HPCwire Editor-in-Chief Alan Beck had an exclusive interview
with Cray Chairman and CEO Jim Rottsolk and OctigaBay President and CEO John
Seminerio about this important development.
HPCwire: Jim Rottsolk, what is Cray's rationale for this acquisition?
JIM ROTTSOLK: There are two main justifications. First, joining forces with
OctigaBay will enable Cray to address the entire HPC market, rather than just
the high-end capability segment we address today. Secondly, both companies
share a common product design philosophy. Both companies strongly believe in
the importance of balanced architectures, where fast processors are matched by
fast internal communications networks and I/O. Almost all HPC systems
available today are unbalanced and therefore not very efficient or cost-
effective for challenging HPC codes.
HPCwire: Why is it important for Cray to expand beyond the high end of the
market?
JR: We want to be big enough and strong enough financially to continue for
many years as the leading innovator for high-end customer requirements. The
new Cray has been gaining market share and momentum every year in the high-end
capability segment, and this will remain our flagship market. We'll continue
to grow substantially in 2004, but it's no secret that innovation is
expensive. That's why most HPC vendors leverage business computers into this
market, rather than providing purpose-built HPC systems. We also believe that
purpose-built HPC systems can have enormous value beyond just the high end.
In conjunction with OctigaBay, we plan to provide systems at a wide range of
price points that allow customers to get more work done at a lower cost than
they can with mainstream HPC systems today. Keep in mind that this
acquisition is not the first step Cray has taken to expand beyond the
capability segment. The Red Storm-based product we are developing is aimed at
what IDC calls the enterprise segment as well as the capability segment. The
OctigaBay product is for the lower-price point departmental and divisional
segments.
HPCwire: John, the OctigaBay booth was one of the busiest at SC2003, where you
previewed the OctigaBay 12K product. Was the kind of innovation Jim referred
to the cause of all that excitement?
JOHN SEMINERIO: Absolutely. In recent years the HPC market has been starved
for innovation, especially at the entry-level and midrange, the range from
under $100,000 up to about $2 million. Vendors have ignored this part of the
market. That's why the only choices are either seriously unbalanced clusters,
which are an exercise in system integration as opposed to innovation, or
seriously expensive SMP systems. We're bringing radical innovation to this
part of the market. We're breaking the communications bottleneck with a much
faster interconnect than anything else available today in this part of the
market. We're adding commercial-grade reliability and manageability. We're
making it possible to scale without a penalty, and a lot more. From the
user's standpoint, all this extra capability will be transparent. The
OctigaBay 12K uses standard AMD Opteron processors and will run any x86 Linux
application without modification.
HPCwire: How will OctigaBay benefit from the union with Cray?
JS: Cray is the right company for OctigaBay to join with. Cray has a
phenomenal reputation, brand name and market strength. Also, Cray is the
right size. OctigaBay won't get lost within Cray. We can truly contribute to
the company's success. Our dream has been to achieve large market acceptance
for the 12K and its successors. Cray shares the same vision for high
performance computing: balanced architectures. Our products are
complementary. We address different market segments and different price
points. The Cray sales force can sell our products without special training.
Cray's very familiar with Opteron and the HyperTransport technology. Also, we
can learn from each other about Opteron compilers, ASIC development and other
things. There's a long list of benefits.
HPCwire: Without getting too technical, can you summarize the 12K's
innovations?
JS: I'll be a little technical. The OctigaBay 12K is designed around the
Direct Connected Processor architecture, an innovative design that directly
links together processors to remove the memory contention and interconnect
bottlenecks found in cluster and SMP systems. This is very similar to the
design philosophy Cray uses in the high-end HPC market. Our interconnect uses
dedicated communications processors and an embedded switch fabric designed
with 30 times higher bandwidth and 30 times lower latency than typical cluster
systems available today. Innovations in management include self-monitoring
and self-healing features for high availability, and single system command and
control for simplified system administration.
HPCwire: When you say the acquisition will allow Cray to address the entire
HPC market, do you mean every opportunity in the market?
JR: No. The combined company will be strongly positioned to capture
communications-intensive work in all segments of the HPC market. This
essentially means the most challenging problems and workloads in every
segment. This is what Cray already does in the high-end capability segment,
and what the OctigaBay 12K is designed to do in the entry-level and midrange
segments.
HPCwire: Does the Cray sales force have the experience to sell the 12K into
the low end?
JS: Our go-to-market strategy is aimed at government labs, large academic
centers and other early adopters the Cray sales force knows very well. These
high-end early adopters don't just buy high-end systems. Our plan was to
build credibility by selling to these customers first, then use that
credibility to sell into the non-high-end segments. But at SC2003 and ever
since then, we've also had interest from customers who aren't at the high end.
They're talking to us now, even before we deliver anything to high-end
customers. Another important point is that Pete Ungaro, who joined Cray from
IBM recently as head of worldwide sales and marketing, knows a lot about
selling into lower-price point HPC markets. He's not the only one. Ulla
Thiel, who was head of IBM's HPC sales in Europe, just became Cray's European
sales leader.
HPCwire: What is the current status of the OctigaBay 12K?
JS: It's in the final development stage. The system has passed lab tests and
is up and running at OctigaBay. It's scheduled to begin customer trials
shortly with general availability in early 2005.
HPCwire: Can you be more specific about your definition of "balance"?
JS: Sure. We're talking about the balance between the processor speed in a
system, and the bandwidth available to keep the processors busy. When that
balance is off, the computer is inefficient, especially for challenging
problems. Balance is expressed as the ratio between flops and bytes. A ratio
of 1.0 or greater means you have a balanced architecture. Anything less than 1
and you have a system where the processors are in danger of being starved for
work. The OctigaBay 12K system has a ratio of 1.0. The Red Storm system is at
1.6, and the X1 is at 2.0. These are balanced systems. Contrast those numbers
against current clusters and SMP systems from the large U.S. vendors, which
have ratios of less than 0.2. Even the upcoming IBM Blue Gene/Light system
has a ratio of less than 0.4. The commodity HPC systems out there are much
worse.
HPCwire: So, what are clusters good for, in your opinion?
JS: We think of clusters as "good enough" computing. They're good enough for
embarrassingly parallel applications and other codes that don't need much
interprocessor communication. They're good enough for doing current science a
little better, a little faster, as long as the problems aren't complex.
They're not good enough for new science and engineering, for achieving new
insights and competitive advances.
HPCwire: Is this acquisition, along with the Red Storm product plans, a signal
that Cray plans to reduce its reliance on vector supercomputers?
JR: Absolutely not. We're fully committed to our product roadmap, which
includes the Cray X1E and multiple generations of successor "BlackWidow"
vector supercomputers. Accelerating our growth through this acquisition will
help ensure that Cray can fortify its position as the leading innovator in
vector technologies.
HPCwire: Cray is already doing many things. Does Cray have the people and
resources to take on the OctigaBay 12K, too?
JR: We do. Remember, Cray isn't just acquiring the OctigaBay 12K, we're also
acquiring the OctigaBay workforce that created the OctigaBay 12K and that has
advanced it to the final development stage. OctigaBay will become a Cray
division dedicated to bringing the 12K to market and developing its
successors. The annual cost of operating this 66-person division will be
modest.
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